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Modern business has become international in orientation. Professional managers need a sound understanding of international business, especially from the economic and strategic perspectives. The rationale, formulation and execution of international strategies within a rapidly changing global economy are vital for successful business. Modern managers should have a broad global perspective, a clear vision of the future of international business, risk and uncertainties involved in running a business, dynamics of emerging economies and strong strategic skills.

This course is focused on international business strategy in the changing global economy. The participants of international business and the current global business environment are analysed. Trade, government intervention, competitiveness, national policy, and emerging markets are related to international business strategy. National business environment and policies are analysed with emphasis placed on international business strategy, economic integration and globalisation. Key aspects of doing business overseas including multinational corporation activities are reviewed, emphasising international business strategy in action. Students will develop a broad vision of international business and its likely future challenges as well as practical skills in strategic analysis. Formerly MGT8060.

On successful completion of this course, students should be able to:

1. understand the importance of international business in the global economy; outline the key economic concepts for international business; identify key ideas of trade and competitiveness and apply these to international business strategy; understand the main features of globalisation and economic integration and their effects on international business;
2. explain the importance of national policies taking into account current global financial and economic conditions in developing international business strategies; critically analyse the business ethics, cultural, political and legal factors that affect international business;
3. articulate and analyse the main issues including MNC activities in framing an international business and investment strategy, understand the emerging markets and their attractiveness and potential for international business; articulate a clear vision of future directions and challenges for international business taking into account issues of risks and uncertainties;
4. demonstrate written communication skills including the ability to produce a concise and professional report, using language literacy, computer literacy and numeracy, on business strategic analysis and economic issues that demonstrates an understanding of the intended audience, as well as appropriate delivery, structure and purpose; handle the businesses that have local, national and international contexts; demonstrate problem solving skills required by business managers through the use of appropriate business strategies; develop self-creativity and take appropriate initiatives with regard to economic and business decisions.