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ENG8207 Innovation Management and New Product Development

Semester 3, 2022 Online
Units : 1
Faculty or Section : Faculty of Health, Engineering and Sciences
School or Department : School of Engineering
Grading basis : Graded
Course fee schedule : /current-students/administration/fees/fee-schedules

Staffing

Examiner:

Overview

Managers of technological innovation need to understand and manage key technological creation and development processes such as basic research, applied research and development, technology transfer and commercialisation. Knowledge of managing these processes equips the innovation manager to foster innovation and invention and develop products and services with market potential into commercial reality. In so doing, the innovation manager benefits not only the firm but society as a whole.

Building on the foundation course of ENG8101 Technological Impact and Its Management, this course is designed to enable students to understand the commercial research and development process, appraise the factors which impact on innovation and its development from a managerial point of view, understand and apply the organisational, social and environmental factors which impact on product and process innovation, appreciate and manage the relevant risks, and understand key issues such as new product development and commercialisation.

Course learning outcomes

The course objectives define the student learning outcomes for a course. On completion of this course students will be able to:

  1. Understand the concept of innovation and innovation management;
  2. Manage technological innovation within organisations, having regard to factors such as intellectual property management and commercial risk;
  3. Understand and evaluate the research and development process;
  4. Understand and manage new product development;
  5. Apply innovation processes by creating a technology development plan.

Topics

Description Weighting(%)
1. The concept of innovation management 10.00
2. Managing innovation including intellectual property management 20.00
3. Role of technology transfer and strategic alliances in innovation management 20.00
4. Managing research and development 20.00
5. New product development 30.00

Text and materials required to be purchased or accessed

Trott, P 2021, Innovation management and new product development, 7th edn, Pearson Education limited, London.

Student workload expectations

To do well in this subject, students are expected to commit approximately 10 hours per week including class contact hours, independent study, and all assessment tasks. If you are undertaking additional activities, which may include placements and residential schools, the weekly workload hours may vary.

Assessment details

Approach Type Description Group
Assessment
Weighting (%) Course learning outcomes
Assignments Written Essay No 20 1,2,3
Assignments Written Case 精东传媒app No 40 1,2,3,4
Assignments Written Report No 40 1,2,3,4,5
Date printed 10 February 2023