The current and official versions of the course specifications are available on the web at .
Please consult the web for updates that may occur during the year.
This course will begin by reviewing marketing and branding principles before looking at the impact of digital technology on the application of marketing and branding strategies. The course will focus on exploring how businesses are using digital technologies to understand consumer behaviour, find ideal markets, demonstrate value, generate leads and build relationships. Finally the course will explore how marketers can review and measure the impact of their activity through digital analytics.
