精东传媒app

Leaders and managers in the new world economy need to harness, develop and preserve the capabilities of organisations to innovate and be entrepreneurial. This is because the ability to innovate and be entrepreneurial has become a powerful economic force across the globe and entrepreneurs and small business leaders constitute a significant contributing force to economic activity in general and job creation in particular. Entrepreneurship is not only about new ventures or small business organisations however. Organisations of all sizes and types are required to be more responsive and innovative in order to maintain or improve their competitiveness. Today's leaders and managers have to work deliberately towards establishing organisational environments that can unleash the creative potential and innovative thinking and abilities of all members of the organisation.

Students of this course will be introduced to the challenges accompanying the entrepreneurial revolution. Theoretical and practical perspectives pertaining to creative thinking and behaviour are explored, laying the foundation for further learning about the organisational challenges related to innovation. Students are encouraged to search for ways that creative ideas can be channelled into innovative organisational outcomes, such as `new' value-adding services and/or products as well as other forms of organisational innovation and entrepreneurship such as `intrapreneurship' (corporate entrepreneurship). This course helps students to integrate contemporary theory with practice and the `real world' of entrepreneurship.