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It is essential that communication professionals understand the practices involved in identifying, packaging and presenting communication. A practical skillset in identifying and pitching communications in a range of settings and to diverse audiences involves developing knowledge pertaining to how content is collated and presented, and how the communication landscape mediates what can be communicated. This course provides a foundation for identifying and pitching communication content.

This course introduces students to the fundamentals of packaging and presenting communications. Designed according to the demands of a range of communication and media settings, this course provides a practical introduction to skills in identifying and packaging different types of content, with specific attention on formulating and pitching ideas, and the development and dissemination of internal- and external-facing communications. Aspects of interpersonal and intercultural communication, communication law and ethics, and audiences engagement will also be explored.