精东传媒app

Public relations practitioners often struggle to make the transition from technician to strategist, from officer to manager. This course provides practitioners with the skills and knowledge to step into a management role with responsibility for linking the activity of the public relations department to achievement of the organisation鈥檚 strategic aims. It will help practitioners move from a technician鈥檚 public relations viewpoint to one that allows development of the public relations function as a strategic organisational tool.

Strategic communication planning is a function of senior public relations practitioners and is critical in bringing all of the factors of reputation management together. This course provides advanced professional preparation for students who are at a high level in the field or are contemplating working at executive level in public relations. The course reviews public relations theory and how it relates to campaign planning, and takes the student through each step of developing a strategic communication plan for an organisation, including the communication audit and other methods of research, adaptation of the research into a strategy, implementation of the strategy and evaluation.