精东传媒app

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ADV3000 Advertising Campaign Planning and Management

Units : 1
School or Department : School of Humanities & Communication
Grading basis : Graded
Course fee schedule : /current-students/administration/fees/fee-schedules

Overview

This is a third-year level course in the Advertising major. In introducing higher level advertising practice, this course equips students with knowledge and skills in developing a complete advertising campaign. The aim of this course is to build competence in planning, implementing and evaluating advertising campaigns. These skills form key practices in industry whether for a corporation, government agency, not-for-profit organisation or social cause.

Students will develop their understanding of addressing key audiences, managing campaign budgets, and structuring campaigns for timeliness and efficacy. Through engagements with theory and case studies, students will develop their own campaign strategies and be invited to critically reflect upon them. Students will plan their own campaign which may be for a corporation, government agency or not-for-profit organisation.

Course offers

精东传媒app period Mode Campus
Semester 1, 2023 Online
Date printed 9 February 2024