精东传媒app

In Semester 3, 2023 this course will be delivered as a Transition (9 week) semester, commencing on 13 November 2023 and concluding on 12 January 2024.

In a global business environment, students need to develop an understanding of the underlying technologies and the driving principles and issues that underpin increasingly networked digital enterprises. Students must have a working knowledge of the evolving online presence of organisations in terms of e-commerce technology and social media, along with their business and societal impacts in order to be competent in a knowledge based workforce. Students need to develop the knowledge of how digital enterprises are adopting innovative business models. The advancement of digital technologies has brought opportunities as well as challenges and risks that have to be managed in a business context. This course provides skills to students towards formulating coherent digital strategies that take full advantage of the opportunities that digital enterprises and e-commerce provide.

This course provides business and information technology students with the opportunity to explore a variety of business, technical, legal and ethical issues that impact digital enterprises. Students will identify and learn how to exploit the opportunities and challenges provided by e-commerce and social media in a business context; and will be able to develop practical hands-on skills related to the use of digital technologies. Students will also be able to critically analyse the complexities and significance of the digital enterprise environment. This will involve a consideration of markets, firms, consumer behaviour, social media and current and emerging technologies. Students will apply their knowledge gained in this course through practical work using enterprise content management tools, business models and research report writing.

NOTE: Learners completing this course are required to undertake research using ethical research practices.