¾«¶«´«Ã½app

QTAC code (Australian and New Zealand applicants): Springfield campus: 929651

CRICOS code (International applicants): 059207J

Contact us

In this section:

• Program focus
• Creative Media (including Multimedia)
• English Literature
• Graphic Design
• Journalism
• Theatre
• Tourism Management*
• Visual Arts
• Marketing*
• Education*

Program focus

The Bachelor of Applied Media provides students with those specialist skills in digital television production, digital audio production and broadcast radio. Students will develop and produce significant levels of television and radio content for community broadcast, giving them practical, hands on experience and developed skills in script writing, broadcast production, research, interviewing, documentary production and production management.

Career opportunities

This program can equally equip a student to work in the media industry and prepare them with the needed digital skills across many contemporary work environments. Employment is available in a wide variety of media areas including advertising, audio, multimedia and video production, broadcast presentation and production, educational and instructional technology, script and copywriting and production management.

Creative Media (including Multimedia)

This major focuses on providing a creative environment for students interested in the artistic use of computer driven digital technologies, with a focus on conceptualising, designing and applying self-generated projects sustained upon a firm technological base and professional application. Students will work in the field, in the television studio, sound studios and design and computer labs to realise their projects.

The Creative Media (Multimedia) specialisation major is designed to reflect the diversity of interdisciplinary knowledge and practices to produce graduates with the skills necessary to facilitate and lead the development of a wide range of multimedia products within the media, film, arts, information technology, educational and games sectors. The major also aims to enhance this practical skill and knowledge with a strong contextual foundation, supported by studies in new media and arts theory.

Career opportunities

Television production, animator, video and sound production, secondary teacher (with further study).

Multimedia strand - Opportunities for graduates exist in media/entertainment industries and communication professions including film, television, computer games, web development, information technology, education, defence force and the arts.

English Literature

English has one of the longest and richest traditions of writing, and the English literature major offers a structured view of this large body of knowledge. The study of English literature also develops your skills in forming critical arguments, conducting research, and documenting evidence. ¾«¶«´«Ã½app in this area encourages you to be analytical and to develop a clear and expressive writing style in a range of modes. You will examine both the great texts and innovative and contemporary works of poetry, prose, drama, film, new media and critical essays.

Career opportunities

Career options are available to graduates in such areas as teaching, librarianship, publishing, media and the public service.

Graphic Design

The Graphic Design major embraces the entire range of visual communications. It offers a systematic approach to understanding and utilising the processes of designing for visual communications. It recognises that design is a cultural force that spans artist, consumer, commerce and social causes. The major provides a curriculum of conceptual problem solving, innovation, critical thinking and formal design. A real world approach to design assures aesthetics, functionality, value and meaning to all student projects. The major objective is for you to develop an understanding of the basic principles and processes of visual communication which will provide a basis for digital media and visual art design. These will be applied to a range of design contexts using different graphic techniques and media. The major has visual art and digital media outcomes. These involve the application of design principles to a range of design situations using hand-generated and digital media processes. You will apply these exercises to a finished project outcome.

Career opportunities

Graphic Designer, Journalism layout and publication, Motion Graphics Designer, typographic Designer, Print Designer, Package Designer, Publication Designer, Branding and Identity Designer, Corporate Communications Designer, Environmental and Retail Designer, In House Graphic Designer, Communications Director and Music Industry/Entertainment Designer.

Journalism

The Journalism major prepares you for a career in journalism or a related field by reporting, writing, editing, designing and producing for the Web, television, radio, newspapers and magazines. With a focus on hands-on experience, you will develop a wide range of knowledge and skills across multiple media, ensuring you are ready to work in the 21st century’s digital newsrooms. You also get the opportunity to link with industry by undertaking internships as journalists.

Career opportunities

Our graduates are working in radio, television, online and print media, throughout Australia and overseas. They include news and specialist reporters, columnists, commentators, copywriters, producers, sub-editors, editors, newsreaders and presenters. Journalism skills are also valued in public relations, publishing, law, commerce and business – where experienced journalists have become media officers, publishers, editors, speechwriters for government officials, politicians and executives, and corporate communicators.

Theatre

The new theatre majors offer an exciting range of learning options and career pathways. They allow students to develop skills in their main areas of practice or discipline, and augments with a secondary specialisation that maximises career opportunity.

Career opportunities

Collaborative artist, events manager, actor, play and screenwriter, arts administrator, secondary teacher (with further study), community arts officer, youth arts officer.

Tourism Management*

Tourism Management is designed to provide a relevant professional education for students seeking management careers in a particularly diverse and dynamic tourism industry. The program is structured around a core of foundation business courses, field-specific courses and elective courses, and includes a blend of theoretical and applied courses. An increasing number of employers in the industry now prefer tertiary-trained graduates to fill supervisory and executive positions.

Career opportunities

Graduates find such positions as ecotourism project manager, tourism researcher, events coordinator, tourism marketing manager, tourism planning and development coordinator, and cultural tourism manager.

* Courses subject to change as new courses become available at Springfield campus

Visual Arts

Visual Arts Practice introduces you to the areas of drawing, printing, printmaking, ceramics, spatial construction , and gallery studies. These gradually enable you to specialise in one area. Visual Arts Theory introduces you to social, cultural, historical and philosophical issues affecting studio practice.

Career opportunities

These majors are meant to complement skills acquired through other Arts studies. Supported by further study, careers as a teacher, librarian, artist, art critic or curator are available to you.

Marketing*

This major provides an understanding of marketing theories, principles and strategies. Students will learn how to apply these to real world situations through case studies and applied projects. Students take part in practical projects in which they develop and apply the many diverse skills required for modern marketing.

Career opportunities

A career in marketing could include a number of positions and career tracks. Specialisation choices available within the marketing profession can include business development, fund raising, market research, public relations, promotions, media liaison, direct marketing, brand/product management, channel management, account management, sales promotion, not-for-profit marketing, advertising, art direction and e-commerce management.

* Courses subject to change as new courses become available at Springfield campus

Education*

The Education major provides students with a broad range of educational skills that assist in the understanding of classroom processes and teaching at the primary and middle school level. In addition to understanding pedagogic concepts, the major will equip students with a broad range of methodological approaches for planning instructional and studio based curricular.

Career opportunities

Career opportunities are available in broadcast production houses and studios that specialise in training and development programs, and with organisations that assist in scripting, production and postproduction of materials used in teaching resources within primary schools and middle schools throughout Australia.

* Courses subject to change as new courses become available at Springfield campus

Program aims

The Bachelor of Applied Media is designed to foster interaction between multidisciplinary developers, educators and the media industry in understanding, and contributing to, the rapid evolution of media broadcast products. It aims to produce graduates who are equipped to identify, analyse and produce media related product in both private and public sectors. This program aims to produce a graduate of high academic and professional standard who is capable of successfully competing for employment in a relevant profession and pursuing career development in this discipline or other related areas. The Bachelor of Applied Media seeks to develop critical, articulate, creative students by offering a range of majors and minor studies in disciplines that meet industry demand.

Program objectives

On successful completion of the program, students should be able to:

• demonstrate strong communication skills

• understand the concepts, processes and procedures relevant to media related industries

• identify and evaluate the environments within which media is conducted

• identify information needs appropriate to their studies and apply the techniques required to gather and impart such information

• identify, analyse and solve problems in several public and private areas of media by selecting and using appropriate media applications

• apply methods, concepts and theories to the creation of media projects

• evaluate the outcomes of media projects

• act within the ethos of professional media practice

• have knowledge of at least one associated discipline.

Admission requirements

Admission to the Bachelor of Applied Media is in accordance with ¾«¶«´«Ã½app admission guidelines for undergraduate programs. Please refer to Academic Regulation 5.4.2, Section 1 (for Australian students) and Section 3 (for international students). International candidates must meet the ¾«¶«´«Ã½app’s English language proficiency requirements for undergraduate students.

Students who have completed a Diploma or Advanced Diploma of Screen (Film and Television), or other media associated Diploma or Advanced Diploma, from TAFE (or other accredited provider) may be granted advanced standing – see Exemptions.

How to apply

Domestic students

may be made through the Queensland Tertiary Admissions Centre (QTAC). The same procedure applies whether you plan to study on-campus or by distance education.

If you completed Year 12 at a Queensland secondary school you will be assessed for entry on the basis of your Overall Position (OP) or equivalent score. Year 12 students from other states or territories are considered for entry on the basis of their UAI, ENTER or TER and the subject prerequisites indicated. Other applicants will be based on their overall Rank.

International students

This program is offered to international students. An international student is a person who is not an Australian or New Zealand citizen and not an Australian permanent resident. Please refer to for information about entry requirements, visa arrangements and how to apply.

Program fees

Commonwealth supported place

A Commonwealth supported place is where the Australian Government makes a contribution towards the cost of your higher education and you as a student pay a , which varies depending on the courses undertaken. You are able to calculate the fees for a particular course via the .
Commonwealth Supported students may be eligible to defer their fees through a Government loan called .

Domestic full fee paying place

Domestic full fee paying places are funded entirely through the full fees paid by the student. Full fees vary depending on the courses that are taken. You are able to calculate the fees for a particular course via the .
Permanent Humanitarian Visa holders, Permanent Resident visa holders and New Zealand citizens who reside outside Australia pay full tuition fees.
Domestic full fee paying students may be eligible to defer their fees through a Government loan called .

International full fee paying place

International students pay full fees. Full fees vary depending on the courses that are taken and whether they are studied on-campus, via distance education/online. You are able to calculate the fees for a particular course via the .

Program structure

The Bachelor of Applied Media consists of 24 courses. All students must complete core studies - 16 courses taken over three years and either:

• a Specialisation Major - 8 courses, or

• two minor studies of 4 courses each - 8 courses, or

• one minor study - 4 courses and 4 electives – 4 courses

Required time limits

Students have a maximum of 9 years to complete this program.

Core courses

The Bachelor of Applied Media core courses are as follows:

Major studies

In addition to the Core Studies all students must choose to complete either an 8 course Specialisation Major or, alternatively, students may choose to study two 4 course Minor Sequences instead or a 4 course minor and 4 electives.

In this section:

• Creative Media major (including Multimedia)
• English Literature
• Graphic Design
• Journalism
• Theatre
• Visual Arts
• Tourism Management
• Marketing
• Education

Creative Media major (including Multimedia)

English Literature

Graphic Design

Journalism

This major will be fully on-campus by 2013.

Theatre

Visual Arts

Tourism Management

Please note that courses are subject to change as new course become available at Springfield campus.

Marketing

Please note that courses are subject to change as new course become available at Springfield campus.

Education

Please note that courses are subject to change as new course become available at Springfield campus.

Minor studies

Students may take the minor studies path instead of the Specialisation Major. Option Studies are designed to enable students to widen their knowledge and perspectives across a range of disciplines. The purpose of the minor study sequence is to provide the student with the opportunity to bring skills and knowledge from a broader range of disciplinary approaches to underpin their applied media practice and careers. Courses must be taken over two levels. If a minor/Option study path is preferred, the student is required to choose two of the minor sequences as a substitute for the major from:

• the list of courses available on the Springfield campus below; or

• another minor studied externally from Toowoomba campus.

Communication and Media Studies minor

Please note that courses are subject to change as new courses become available at Springfield campus.

Creative Media minor

English Literature minor (commencing 2012, to be fully on-campus by 2013)

Graphic Design minor

History minor (commencing 2012 to be fully on-campus by 2013)

Journalism minor

Theatre minor

Visual Arts minor

Public Relations minor

Please note that courses are subject to change as new courses become available at Springfield campus.

Tourism Management minor

Please note that courses are subject to change as new courses become available at Springfield campus.

Marketing minor

Please note that courses are subject to change as new courses become available at Springfield campus.

Education minor

Please note that courses are subject to change as new courses become available at Springfield campus.

Psychology minor

Please note that courses are subject to change as new courses become available at Springfield campus.

IT requirements

Access to high-level computers is necessary as computers play an important role in the studying and learning process, especially in media related fields where digital technology has superseded analogue traditions. Students are strongly encouraged to make use of up-to-date computer technology in a number of ways to facilitate learning, and in the production of assessment material. Some courses require substantial access to a computer because computer software is integral to the material being taught in the course. On-campus students will access appropriately equipped laboratories, but should consider acquisition of their own computer.

Additionally, students are required to purchase an External 7200 rpm Hard Drive with Firewire in their first semester, first year. This hardware will be necessary for use over the duration of the three years (full-time) of the degree course.

The ¾«¶«´«Ã½app is installing a wireless network for students' computers. In order to take advantage of this facility and further enhance their on-campus learning environment, students should consider purchasing a notebook/laptop computer with wireless connectivity.

External students should be able to access a computer with the following as advised by the ¾«¶«´«Ã½app. All students should have access to email and the Internet via a computer running the latest versions of Internet web browsers such as Internet Explorer or Firefox. .

Other program requirements

Students must maintain good standing in this program. Please refer to .

Exemptions

• Students with prior industry experience and/or previous related study may apply for consideration for exemption as per Regulation 5.5.5.

• In particular, students who have completed the Diploma of Screen (Film and Television) from a TAFE (or other accredited provider) may apply for exemption of up to 8 core courses as per AQF agreement. All requests for further exemptions above the agreed 8 units will be considered on a case by case basis and responses directed by the Program Coordinator. The Program Coordinator is not obliged to grant further exemptions above the 8 units but is able to do so if they believe there are demonstrated grounds for doing so.

Recommended enrolment pattern - Springfield campus only

Given the program structure information, students should plan their enrolment making sure that they have fulfilled all core, major, minor and elective requirements. Enrolment requirements must be satisfied before enrolling in a course.

As a guide, full-time students should plan to undertake eight courses per year or four units per semester. For further details, see above under Program Structure.

Courses in the core studies are only offered on-campus and follow a strict pre-requisite pattern. While most courses in the specialisation major, minor, and elective studies are on-campus a small number are only offered externally at this time.