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Program aims

This program is designed for prospective students who require professional development or a qualifications upgrade for a move into public relations management. The program aims to produce graduates who have an advanced awareness, understanding and appreciation of the complexities of rational thought, expression and behaviour they will encounter in a public relations career. Graduates will develop capacity for specialised inquiry and scholarship at a higher level. They will be able to apply their knowledge and skills in employment or community service, and have further enhanced their personal, cultural, creative and intellectual capacities.

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Program objectives

On successful completion of the program students should be able to:

• synthesise and apply skills and knowledge in advanced professional contexts to solve real world issues and problems in an ethical way.

• evaluate and critically analyse a range of ideas and theories pertaining to communication and development of organisational relationships.

• apply advanced knowledge, skills and competency in the principles and practices of public relations to effectively and ethically communicate with organisational stakeholders and communities.

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Admission requirements

To be eligible for admission, applicants must satisfy the following requirements:

• Completion of an Australian university Bachelor degree in any area, or equivalent.
  or
  A minimum of five years’ professional work experience equivalent to a qualification at AQF Level 7.

• English Language Proficiency requirements for Category 3.

All students are required to satisfy the applicable .

If students do not meet the English language requirements they may apply to study a ¾«¶«´«Ã½app-approved . On successful completion of the English language program, students may be admitted to an award program.

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Program fees

Domestic full fee paying place

Domestic full fee paying places are funded entirely through the full fees paid by the student. Full fees vary depending on the courses that are taken. Students are able to calculate the fees for a particular course via the

Domestic full fee paying students may be eligible to defer their fees through a Government loan called provided they meet the residency and citizenship requirements.

Australian citizens, Permanent Humanitarian Visa holders, Permanent Resident visa holders and New Zealand citizens who will be resident outside Australia for the duration of their program pay full tuition fees and are not eligible for .

International full fee paying place

International students pay full fees. Full fees vary depending on the courses that are taken and whether they are studied on-campus, via distance education/online. Students are able to calculate the fees for a particular course via the .

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Program structure

The Graduate Certificate of Public Relations consists of four units of courses. Refer to the Recommended Enrolment Pattern.

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Required time limits

Students have a maximum of 2 years to complete this program.

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IT requirements

For information technology requirements please refer to the .

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Articulation

To GDPR Graduate Diploma of Public Relations

Recommended enrolment pattern

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Students are able to enrol in any offered mode of a course (on-campus, external or online), regardless of the program mode of study they enrolled in.