精东传媒app

Communicate your business in relation to the market

This course will help you develop a strong knowledge foundation of why and how your business ideas should be communicated and the importance of developing high-level business plans and models. This course has a four-week teaching period requiring a total of approximately 40 hours of learning. All course learning materials are available on demand.

About the course

What will you achieve?

By the end of the course, you'll be able to:

• Discuss the concept of entrepreneurship. Where entrepreneurship, creativity and innovation meet, and how the business skills and opportunities in business should be assessed for the purpose of decision making.
• Develop and succinctly communicate a value proposition for your new business idea.
• Discuss a business model, its difference with a business plan and how it should be researched, developed and evaluated.
• Create a one-page business plan.

What topics will you cover?

• Developing strong foundations for new business ventures
• Creating the value proposition
• Building the business model
• Creating a high-level business plan

Assessment

To be eligible for a digital badge for this course, you will need to successfully complete an assessment which includes:

• Complete a 3-part business plan
• The optional assessment is due at the beginning of week 7
  
  

• This level for this microcredential is Proficient.
  The material for this course has been designed for students who have already demonstrated a high level of skill in the subject matter. Students must have relevant experience and/or have studied the course material before (at competent level).

Intakes

You have the option to begin this short course on the following dates:

• 27 Oct 2025 (Block 6)

精东传媒app level expertise

With a career spanning over 20 years, Dr Anita Wheeldon's extensive experience in team management and higher education research has made her an expert in business practices and team building. Anita recently became a Senior Business Lecturer at UniSQ. She has taught university students and future business professionals sustainable business practices, focusing on the holistic impact of business within society.

Course Credit