| Semester 2, 2020 Online | |
| Short Description: | Electronic Media:Hist,Ind,User |
| Units : | 1 |
| Faculty or Section : | Faculty of Business, Education, Law and Arts |
| School or Department : | School of Humanities & Communication |
| Student contribution band : | Band 1 |
| ASCED code : | 100700 - Communication & Media Studies |
| Grading basis : | Graded |
Staffing
Examiner:
Other requisites
Students will require access to e-mail and have internet access to UConnect for this course.
Rationale
Starting in the late Victorian era but growing to dominance through the 20th century, electronic media significantly impacted on human society and contributed to the communication revolution that continues today in contemporary social media and online platforms. Electronic communication technologies are significant mediators of popular culture, public communications, and economic functions such as advertising, and, as such, provide important areas for scholarly enquiry. Students will explore the history and key theory underpinning broadcast and electronic media as a mediator of popular cultures, and as industries.
Synopsis
This course surveys the development of electronic media from the earliest days of radio through to social media and platforms of today. The course highlights the connections between these media forms and explores the roles of innovators, regulators, industries, programming, audiences and users. This course will facilitate knowledge of the history of broadcasting, and the development of industries and economies around audiences and users. A variety of scholarly approaches to theorising electronic media will enhance students' ability to analyse and discuss media both historical and contemporary.
Objectives
On successful completion of this course students should be able to:
- examine the development of electronic media from 1900 to contemporary examples;
- research, explore, develop and evaluate ideas to formulate critical arguments about broadcast media and its role in society;
- communicate clearly and logically through the use of written English to express ideas and arguments supported by evidence of research and analysis;
- work independently in developing, understanding and synthesising ideas.
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | History of electronic media | 30.00 |
| 2. | Industry and regulation | 20.00 |
| 3. | Audiences, texts and uses of broadcasting/platform media | 30.00 |
| 4. | Broadcasting plat forms today and in the future | 20.00 |
Text and materials required to be purchased or accessed
ALL textbooks and materials available to be purchased can be sourced from (unless otherwise stated). (https://omnia.usq.edu.au/textbooks/?year=2020&sem=02&subject1=CMS2020)
Please for alternative purchase options from USQ Bookshop. (https://omnia.usq.edu.au/info/contact/)
Reference materials
Student workload expectations
| Activity | Hours |
|---|---|
| Directed 精东传媒app | 39.00 |
| Private 精东传媒app | 126.00 |
Assessment details
| Description | Marks out of | Wtg (%) | Due Date | Notes |
|---|---|---|---|---|
| ASSIGNMENT 1 | 100 | 25 | 17 Aug 2020 | |
| ASSIGNMENT 2 | 100 | 60 | 12 Oct 2020 | |
| QUIZ | 100 | 15 | 23 Oct 2020 |
Important assessment information
-
Attendance requirements:
It is the students' responsibility to attend and participate appropriately in all activities scheduled for them, and to study all material provided to them or required to be accessed by them, to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration. -
Requirements for students to complete each assessment item satisfactorily:
To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks for that item. -
Penalties for late submission of required work:
Students should refer to the Assessment Procedure (point 4.2.4) -
Requirements for student to be awarded a passing grade in the course:
To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course. -
Method used to combine assessment results to attain final grade:
The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative items for the course. -
Examination information:
There is no examination in this course. -
Examination period when Deferred/Supplementary examinations will be held:
There is no examination in this course, there will be no deferred or supplementary examinations. -
精东传媒app Student Policies:
Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene 精东传媒app policies and practices. These policies can be found at .
Assessment notes
-
Referencing in assignments must comply with the Harvard (AGPS) referencing system. This system should be used by students to format details of the information sources they have cited in their work. The Harvard (APGS) style to be used is defined by the USQ library鈥檚 referencing guide. This guide can be found at .
Evaluation and benchmarking
In meeting the 精东传媒app鈥檚 aims to establish quality learning and teaching for all programs, this course monitors and ensures quality assurance and improvements in at least two ways. This course:
1. conforms to the USQ Policy on Evaluation of Teaching, Courses and Programs to ensure ongoing monitoring and systematic improvement.
2. forms part of the Bachelor of Education and is benchmarked against the:
- internal USQ accreditation/reaccreditation processes which include (i) stringent standards in the independent accreditation of its academic programs, (ii) close integration between business and academic planning, and (iii) regular and rigorous review.
- Queensland College of Teachers
- Australian Professional Standards for Teachers (APST) of the Australian Institute for Teaching and School Leadership (AITSL).