| Semester 1, 2020 Online | |
| Short Description: | Media Business |
| Units : | 1 |
| Faculty or Section : | Faculty of Business, Education, Law and Arts |
| School or Department : | School of Creative Arts |
| Student contribution band : | Band 1 |
| ASCED code : | 100701 - Audio Visual Studies |
| Grading basis : | Graded |
Staffing
Examiner:
Other requisites
Students will require access to e-mail and have internet access to UConnect for this course.
Rationale
Film, television, animation and radio are often referred to as 鈥淪how Business鈥�. The business models of media are unique and diverse. The media industry is one of few that deals with intangible鈥攐r conceptual, non-material goods. As such, there is no single method of operating in the media industry; each media organisation or company can operate on its own business model.
This course teaches students the different business models associated with the media industry, as well as providing them with advanced business skills they will need in becoming media professionals. It explains how media productions are financed and the business models that are used for successful completion and uses examples in the film, television and radio industry, as well as the distribution and release processes and how profit/loss are incurred.
Students will learn and explore the different business processes needed to finance a media project, how to develop a long-term business model for themselves and how to create sustainable business practices. This will allow students to focus on post-graduation opportunities and prepare them for an industry undergoing rapid change. Students will gain an understanding of the opportunities for media businesses domestically and internationally, as well as ethical standards and the need for Multi-Ethnic and Indigenous broadcasting in the Australian cultural landscape.
Synopsis
This course will explore how to incubate a Media Business from start-up through to commencement of business. The areas of business management and financial models will provide an understanding of the media industry. How to develop an ASIC registered business, advanced budgeting, media legal systems, national and state funding bodies and the business behind broadcasting will also be examined. Also, how to apply for grants, how to attract business clients, how to deal with `pitching' to television networks and commissioning editors and negotiating with other film producers (such as `Co-Productions' will be discussed to assist final year students in making the transition to becoming successful media professionals.
Objectives
On successful completion of this course students should be able to:
- examine how to create a start-up media business, including different business models, legal and financial requirements (TLO1);
- identify and research/evaluate the organisation of television networks and film production companies (TLO 1 & TLO 2);
- advanced legal and financial requirements for the media industry (TLO 1 & TLO 2);
- use financial and communication skills to budget for a feature film or television program and apply for grants and other production funding through state and national funding bodies (TLO 3 & TLO 4);
- consider the importance of ethics in the media and the role Ethnic and Indigenous broadcasting plays in Australia (TLO 6).
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | Creating a business | 20.00 |
| 2. | Advanced financial management | 10.00 |
| 3. | Advanced budgeting | 10.00 |
| 4. | Media business models | 20.00 |
| 5. | Advanced legal issues and contracts | 10.00 |
| 6. | Media organisational structure | 10.00 |
| 7. | Grant applications | 10.00 |
| 8. | Federal and State film funding organisations | 10.00 |
Text and materials required to be purchased or accessed
ALL textbooks and materials available to be purchased can be sourced from (unless otherwise stated). (https://omnia.usq.edu.au/textbooks/?year=2020&sem=01&subject1=FTR3000)
Please for alternative purchase options from USQ Bookshop. (https://omnia.usq.edu.au/info/contact/)
Reference materials
Student workload expectations
| Activity | Hours |
|---|---|
| Directed 精东传媒app | 83.00 |
| Independent 精东传媒app | 82.00 |
Assessment details
| Description | Marks out of | Wtg (%) | Due Date | Notes |
|---|---|---|---|---|
| ASSIGNMENT 1 | 100 | 40 | 14 Apr 2020 | |
| PREPARE A FUNDING GRANT | 100 | 40 | 29 May 2020 | |
| QUIZ | 100 | 20 | 05 Jun 2020 |
Important assessment information
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Attendance requirements:
Students must attend and complete the requirements of the Workplace Health and Safety training program for this course where required.
External and Online: There are no attendance requirements for this course. However, it is the students鈥� responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.
On-campus: It is the students鈥� responsibility to attend and participate appropriately in all activities (such as lectures, tutorials, laboratories and practical work) scheduled for them, and to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration. -
Requirements for students to complete each assessment item satisfactorily:
To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks. -
Penalties for late submission of required work:
Students should refer to the Assessment Procedure (point 4.2.4) -
Requirements for student to be awarded a passing grade in the course:
To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course. -
Method used to combine assessment results to attain final grade:
The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course. -
Examination information:
There is no examination for this course. -
Examination period when Deferred/Supplementary examinations will be held:
There is no examination in this course, there will be no deferred or supplementary examinations. -
精东传媒app Student Policies:
Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene 精东传媒app policies and practices. These policies can be found at .
Other requirements
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Students can expect that questions in assessment items in this course may draw upon knowledge and skills that they can reasonably be expected to have acquired before enrolling in the course. This includes knowledge contained in pre-requisite courses and appropriate communication, information literacy, analytical, critical thinking, problem solving or numeracy skills. Students who do not possess such knowledge and skills should not expect to achieve the same grades as those students who do possess them.