| Semester 1, 2020 Online | |
| Short Description: | Practical Editorial Skills |
| Units : | 1 |
| Faculty or Section : | Faculty of Business, Education, Law and Arts |
| School or Department : | School of Humanities & Communication |
| Student contribution band : | Band 1 |
| ASCED code : | 100700 - Communication & Media Studies |
| Grading basis : | Graded |
Staffing
Examiner:
Rationale
The ability to communicate clearly, consistently, and in an engaging way with audiences is highly valued across a range of industries. The foundation of effective communication is the development of knowledge and skills in how to research, write and present information to particular audiences. This course provides students with the opportunity to develop competencies in how to identify appropriate types of content for audiences, and how to research and write accurate, relevant, and engaging editorial for the same.
Synopsis
Students in this course are introduced to the foundational skills of effective content creation including writing engaging text, maintaining audience interest, creating short- and long-form editorial, and sourcing and researching information. The course will seek to help students recognise reliable information and apply critical-thinking skills to act on such information. Students will demonstrate professional practice by assessing and applying methods, concepts, techniques and theories to professional communication contexts.
Objectives
On successful completion of this course students should be able to:
- identify and obtain credible and relevant information, and incorporate this into content using ethical and professional decision-making;
- plan, research and write engaging content that complies with different professional formats;
- communicate accurately using professional communications conventions and appropriate technology;
- manage their professional practice by locating sources, completing tasks, and submitting assessments by the given deadlines;
- apply professional and academic literacy skills through analysis and application of content.
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | Types of information | 10.00 |
| 2. | Finding and planning content | 10.00 |
| 3. | Writing structures | 30.00 |
| 4. | Style requirements | 15.00 |
| 5. | Engagement principles | 20.00 |
| 6. | Information consumers | 15.00 |
Text and materials required to be purchased or accessed
ALL textbooks and materials available to be purchased can be sourced from (unless otherwise stated). (https://omnia.usq.edu.au/textbooks/?year=2020&sem=01&subject1=PCM5000)
Please for alternative purchase options from USQ Bookshop. (https://omnia.usq.edu.au/info/contact/)
Reference materials
Student workload expectations
| Activity | Hours |
|---|---|
| Directed 精东传媒app | 40.00 |
| Independent 精东传媒app | 125.00 |
Assessment details
| Description | Marks out of | Wtg (%) | Due Date | Notes |
|---|---|---|---|---|
| SHORT PIECE | 100 | 20 | 20 Mar 2020 | |
| LONG-FORMPIECE | 100 | 30 | 17 Apr 2020 | |
| PROJECT | 100 | 50 | 21 May 2020 |
Important assessment information
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Attendance requirements:
There are no attendance requirements for this course. However, it is the students鈥� responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration. -
Requirements for students to complete each assessment item satisfactorily:
To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks for that item. -
Penalties for late submission of required work:
Students should refer to the Assessment Procedure (point 4.2.4) -
Requirements for student to be awarded a passing grade in the course:
To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course. -
Method used to combine assessment results to attain final grade:
The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative items for the course. -
Examination information:
There is no examination in this course. -
Examination period when Deferred/Supplementary examinations will be held:
There is no examination in this course, there will be no deferred or supplementary examinations. -
精东传媒app Student Policies:
Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene 精东传媒app policies and practices. These policies can be found at .
Assessment notes
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Referencing in assignments must comply with the Harvard (AGPS) referencing system. This system should be used by students to format details of the information sources they have cited in their work. The Harvard (APGS) style to be used is defined by the USQ library鈥檚 referencing guide. This guide can be found at .
Evaluation and benchmarking
In meeting the 精东传媒app鈥檚 aims to establish quality learning and teaching for all programs, this course monitors and ensures quality assurance and improvements in at least two ways. This course:
- conforms to the USQ Policy on Evaluation of Teaching, Courses and Programs to ensure ongoing monitoring and systematic improvement.
- forms part of the Graduate Certificate of Professional Communication and is benchmarked against the internal USQ accreditation/reaccreditation processes which include (i) stringent standards in the independent accreditation of its academic programs, (ii) close integration between business and academic planning, and (iii) regular and rigorous review.