| Semester 2, 2020 Online | |
| Short Description: | Social Media Engage |
| Units : | 1 |
| Faculty or Section : | Faculty of Business, Education, Law and Arts |
| School or Department : | School of Humanities & Communication |
| Student contribution band : | Band 1 |
| ASCED code : | 100700 - Communication & Media Studies |
| Grading basis : | Graded |
Staffing
Examiner:
Other requisites
Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at .
Rationale
Social media has grown beyond its origins to become a global phenomenon capable of significantly influencing governments, economies and cultures. Public Relations practitioners increasingly are required to understand and use this media in support of campaigns, news media and community engagement.
Synopsis
This course examines social media from the practitioners' perspective and the growing influence all platforms within this medium has in corporate communications.
The course teaches an introductory overview of social theory and contemporary social media platforms from an individual and organisational perspective with focus on best practice engagement techniques essential to the modern communications professional.
Objectives
On successful completion of this course students should be able to:
- evaluate federal government legislative changes in relation to online activities and the effects they have on corporate communication;
- demonstrate knowledge of the core elements of contemporary social media platforms from an operational perspective;
- demonstrate and ability to use contemporary social media platforms;
- differentiate between types of contemporary social media platforms and identify best practice applications for a given scenario;
- analyse and evaluate the impact social media has within a social theory approach;
- assess the importance of, and be able to develop a social media campaign that both maximizes engagement opportunities while minimizing risk;
- demonstrate written communication skills appropriate to the discipline by preparing and submitting assessment material in support of the coursework.
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | Are search engines safe? (How do changes to privacy laws affect individuals in the online trading place?) | 5.00 |
| 2. | What is social media? | 10.00 |
| 3. | What is social theory? | 10.00 |
| 4. | How do social media platforms combine with social theory? | 15.00 |
| 5. | Writing for social media platforms | 15.00 |
| 6. | Social media 鈥� the organisational approach | 15.00 |
| 7. | The rise of bloggers, Wikipedia and the demise of traditional news media | 15.00 |
| 8. | The economy of social media | 15.00 |
Text and materials required to be purchased or accessed
ALL textbooks and materials available to be purchased can be sourced from (unless otherwise stated). (https://omnia.usq.edu.au/textbooks/?year=2020&sem=02&subject1=PRL1005)
Please for alternative purchase options from USQ Bookshop. (https://omnia.usq.edu.au/info/contact/)
(ISBN: [978-1-138-94860-0].)
Reference materials
Student workload expectations
| Activity | Hours |
|---|---|
| Directed 精东传媒app | 39.00 |
| Independent 精东传媒app | 126.00 |
Assessment details
| Description | Marks out of | Wtg (%) | Due Date | Notes |
|---|---|---|---|---|
| CMA | 15 | 15 | 07 Aug 2020 | |
| SEGMENTATION ANALYSIS | 100 | 30 | 21 Aug 2020 | |
| ESSAY | 100 | 15 | 10 Sep 2020 | |
| CAMPAIGN | 100 | 40 | 15 Oct 2020 |
Important assessment information
-
Attendance requirements:
Students must attend and complete the requirements of the Workplace Health and Safety training program for this course where required.
External and Online:
There are no attendance requirements for this course. However, it is the students鈥� responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.
On-campus
It is the students鈥� responsibility to attend and participate appropriately in all activities (such as lectures, tutorials, laboratories and practical work) scheduled for them, and to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration. -
Requirements for students to complete each assessment item satisfactorily:
To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks. -
Penalties for late submission of required work:
Students should refer to the Assessment Procedure (point 4.2.4) -
Requirements for student to be awarded a passing grade in the course:
To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course. -
Method used to combine assessment results to attain final grade:
The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course. -
Examination information:
There is no examination for this course. -
Examination period when Deferred/Supplementary examinations will be held:
There is no examination in this course, there will be no deferred or supplementary examinations. -
精东传媒app Student Policies:
Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene 精东传媒app policies and practices. These policies can be found at .
Other requirements
-
Students can expect that questions in assessment items in this course may draw upon knowledge and skills that they can reasonably be expected to have acquired before enrolling in this course. This includes knowledge contained in pre-requisite courses and appropriate communication, information literacy, analytical, critical thinking, problem-solving or numeracy skills. Students who do not possess such knowledge and skills should not expect the same grades as those students who do possess them.