¾«¶«´«Ã½app

Staffing

Examiner:

Requisites

Students who have completed PRL3012 are not permitted to enrol in PRL2012.

Other requisites

Students will require access to e-mail and have internet access to UConnect for this course.

Rationale

This course provides students with an understanding or key issues considered critical to conducting public relations and social research. In addition it facilitates the development of knowledge and skills required to embark on and manage public relations research. The ability to conduct and manage public relations research is regarded as crucial for public relations graduates in the current environment. This course advances public relations skills and knowledge acquired in prior public relations courses.

Synopsis

Public relations research projects require variously a range of methods, both qualitative and quantitative. The researcher needs to be able to identify a research problem, decide on research objectives and select appropriate method/s to carry out the research. This course examines, from both practical and critical perspectives, a range of qualitative and quantitative research methods relevant to professional needs in the public relations field. These methods include focus groups, content analysis, in-depth interview and survey methods.

Objectives

Topics

Text and materials required to be purchased or accessed

Reference materials

Student workload expectations

Assessment details

Important assessment information

1. Attendance requirements:
   
   There are no attendance requirements for this course. However, it is the students’ responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.
   Students must attend and complete the requirements of the Workplace Health and Safety training program for this course where required.
   
   
2. Requirements for students to complete each assessment item satisfactorily:
   
   Due to COVID-19 the requirements for S3 2020 are:
   To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks for that item.
   
   Requirements after S3, 2020:
   To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks.
   
   
3. Penalties for late submission of required work:
   
   Students should refer to the Assessment Procedure (point 4.2.4)
   
   
4. Requirements for student to be awarded a passing grade in the course:
   
   Due to COVID-19 the requirements for S3 2020 are:
   To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.
   
   Requirements after S3, 2020:
   To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.
   
   
5. Method used to combine assessment results to attain final grade:
   
   The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.
   
   
6. Examination information:
   
   Due to COVID-19 the requirements for S3 2020 are:
   An Open Examination is one in which candidates may have access to any printed or written material and a calculator during the examination.
   
   Requirements after S3, 2020:
   This is a closed examination. Candidates are allowed to bring only writing and drawing instruments into a closed examination.
   
   
7. Examination period when Deferred/Supplementary examinations will be held:
   
   Due to COVID-19 the requirements for S3 2020 are:
   The details regarding deferred/supplementary examinations will be communicated at a later date.
   
   Requirements after S3, 2020:
   Any Deferred or Supplementary examinations for this course will be held during the next examination period.
   
   
8. ¾«¶«´«Ã½app Student Policies:
   
   Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene ¾«¶«´«Ã½app policies and practices. These policies can be found at .
   
   

Other requirements

1. Students can expect that questions in assessment items in this course may draw upon knowledge and skills that they can reasonably be expected to have acquired before enrolling in the course. This includes knowledge contained in pre-requisite courses and appropriate communication, information literacy, analytical, critical thinking, problem solving or numeracy skills. Students who do not possess such knowledge and skills should not expect to achieve the same grades as those students who do possess them.