| Semester 2, 2020 Online | |
| Short Description: | Org Comm & Culture |
| Units : | 1 |
| Faculty or Section : | Faculty of Business, Education, Law and Arts |
| School or Department : | School of Humanities & Communication |
| Student contribution band : | Band 3 |
| ASCED code : | 080509 - Public Relations |
| Grading basis : | Graded |
Staffing
Examiner:
Rationale
Managers and professionals in profit, non-profit and public sector organisations have to deal with unprecedented complexity in the face of rapid and continuous economic, political and technological change. Effective and ethical functioning and proficiency requires depth of knowledge and related skills to be able to balance a range of contested and competing imperatives for productivity, competitiveness, co-operation, social responsibility and stakeholder demands. This course provides students with the knowledge and skills required to analyse and manage public relations-related workplace and career issues, and challenges.
Synopsis
Students in this course are required to use a range of public relations perspectives and knowledge to critically examine the changing nature of organisations and structuring. Through public relations paradigms including profit capital, students will analyse diverse concepts such as public interest, social good, corporate responsibility, accountability and sustainability. Students will also examine public relations processes and initiatives to assist in analysing and managing work and career issues, and challenges.
Objectives
On successful completion of this course students should be able to:
- critically evaluate key conceptual paradigm frameworks underlying organisational management, culture and communication;
- apply a range of practical and conceptual skills for the strategic management of organisational communication and culture;
- analyse ways in which communication processes can be used to facilitate teamwork planning and policy development for organisations;
- apply the skills of ethical research and enquiry to find appropriate sources and adhere to norms of academic integrity;
- draw on a range of communication skills for managing work and career, issues and challenges;
- critically examine corporate social responsibility, ethical concepts and principles, and debates in relation to balancing competing demands.
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | Conceptual frameworks and perspectives on organisational communication and culture | 20.00 |
| 2. | Approaches to organisational management and communication | 20.00 |
| 3. | Ethical planning and policy development for organisations | 20.00 |
| 4. | Communication skills and professionalism in public service, not-for-profit, social service and community organisations | 20.00 |
| 5. | Communication skills and strategies for managing work and career, and associated challenges and stressors | 20.00 |
Text and materials required to be purchased or accessed
ALL textbooks and materials available to be purchased can be sourced from (unless otherwise stated). (https://omnia.usq.edu.au/textbooks/?year=2020&sem=02&subject1=PRL3004)
Please for alternative purchase options from USQ Bookshop. (https://omnia.usq.edu.au/info/contact/)
Reference materials
Student workload expectations
| Activity | Hours |
|---|---|
| Directed 精东传媒app | 39.00 |
| Independent 精东传媒app | 126.00 |
Assessment details
| Description | Marks out of | Wtg (%) | Due Date | Notes |
|---|---|---|---|---|
| ASSIGNMENT 1 | 100 | 20 | 16 Aug 2020 | |
| ASSIGNMENT 2 | 100 | 30 | 14 Oct 2020 | |
| ASSIGNMENT 3 | 100 | 50 | 23 Oct 2020 |
Important assessment information
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Attendance requirements:
There are no attendance requirements for this course. However, it is the students鈥� responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration. -
Requirements for students to complete each assessment item satisfactorily:
To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks for that item. -
Penalties for late submission of required work:
Students should refer to the Assessment Procedure (point 4.2.4) -
Requirements for student to be awarded a passing grade in the course:
To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course. -
Method used to combine assessment results to attain final grade:
The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative items for the course. -
Examination information:
There is no examination in this course. -
Examination period when Deferred/Supplementary examinations will be held:
There is no examination in this course, there will be no deferred or supplementary examinations. -
精东传媒app Student Policies:
Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene 精东传媒app policies and practices. These policies can be found at .
Assessment notes
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Referencing in assignments must comply with the Harvard (AGPS) referencing system. This system should be used by students to format details of the information sources they have cited in their work. The Harvard (APGS) style to be used is defined by the USQ library鈥檚 referencing guide. This guide can be found at .
Evaluation and benchmarking
In meeting the 精东传媒app鈥檚 aims to establish quality learning and teaching for all programs, this course monitors and ensures quality assurance and improvements in at least two ways. This course:
1. conforms to the USQ Policy on Evaluation of Teaching, Courses and Programs to ensure ongoing monitoring and systematic improvement.
2. forms part of the Bachelor of Communication and Media and the Bachelor of Arts and is benchmarked against the internal USQ accreditation/reaccreditation processes which include (i) stringent standards in the independent accreditation of its academic programs, (ii) close integration between business and academic planning, and (iii) regular and rigorous review.