¾«¶«´«Ã½app

Staffing

Examiner:

Requisites

Pre-requisite: PUB5004

Other requisites

Students will require access to e-mail and have internet access to UConnect for this course.

Rationale

It is widely accepted that, in the contemporary environment, success in publishing depends on marketing. Without appropriate, targeted marketing, books cannot be discovered by readers. The difference between a bestseller and a book that languishes on shelves is the way it is marketed. Therefore, publishing industry professionals, from editors to publishers and especially book promotions specialists, need to understand marketing principles. Success in publishing depends on knowledge and skill in designing, planning, implementing and evaluating marketing strategies that are based on evidence garnered from research. This course outlines marketing principles and strategies appropriate for the publishing industry. It covers the designing, planning, implementation and evaluation of book marketing strategies. The course also introduces research methods appropriate for the publishing industry.

Synopsis

What makes a bestselling book is not widely understood. What is known is that marketing plays a crucial role in helping books reach their target readers. A well-designed and implemented marketing strategy can make the difference between a book that finds its market and one that fails to do so. This course introduces students to general marketing principles and outlines strategies appropriate for the marketing and promotion of books as well as outlining research methodologies appropriate for the publishing industry. The course also gives students experience in designing and implementing a marketing plan for a real world publishing project.

Objectives

Topics

Text and materials required to be purchased or accessed

Reference materials

Student workload expectations

Assessment details

Important assessment information

1. Attendance requirements:
   
   There are no attendance requirements for this course. However, it is the students’ responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.
   
   
2. Requirements for students to complete each assessment item satisfactorily:
   
   To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks for that item.
   
   
3. Penalties for late submission of required work:
   
   Students should refer to the Assessment Procedure (point 4.2.4)
   
   
4. Requirements for student to be awarded a passing grade in the course:
   
   To be assured of receiving a passing grade a student must obtain at least 50% of the total weighted marks available for the course.
   
   
5. Method used to combine assessment results to attain final grade:
   
   The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative items for the course.
   
   
6. Examination information:
   
   There is no examination for this course
   
   
7. Examination period when Deferred/Supplementary examinations will be held:
   
   There is no examination in this course, there will be no deferred or supplementary examinations.
   
   
8. ¾«¶«´«Ã½app Student Policies:
   
   Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene ¾«¶«´«Ã½app policies and practices. These policies can be found at .
   
   

Assessment notes

1. Referencing in assignments must comply with the Harvard (AGPS) referencing system. This system should be used by students to format details of the information sources they have cited in their work. The Harvard (APGS) style to be used is defined by the USQ library’s referencing guide. This guide can be found at .
   
   

Evaluation and benchmarking

In meeting the ¾«¶«´«Ã½app’s aims to establish quality learning and teaching for all programs, this course monitors and ensures quality assurance and improvements in at least two ways. This course:

1. conforms to the USQ Policy on Evaluation of Teaching, Courses and Programs to ensure ongoing monitoring and systematic improvement.

2. is benchmarked against the internal USQ accreditation/reaccreditation processes which include (i) stringent standards in the independent accreditation of its academic programs, (ii) close integration between business and academic planning, and (iii) regular and rigorous review.

Other requirements

1. Students can expect that questions in assessment items in this course may draw upon knowledge and skills that they can reasonably be expected to have acquired before enrolling in the course. This includes knowledge contained in pre-requisite courses and appropriate communication, information literacy, analytical, critical thinking, problem solving or numeracy skills. Students who do not possess such knowledge and skills should not expect to achieve the same grades as those students who do possess them.