| Semester 1, 2020 Online | |
| Short Description: | Consumer Psychology |
| Units : | 0.25 |
| Faculty or Section : | Faculty of Business, Education, Law and Arts |
| School or Department : | School of Management and Enterprise |
| Student contribution band : | Band 3 |
| ASCED code : | 080599 - Sales and Marketing not elsewh |
| Grading basis : | Graded |
Rationale
Consumption plays a significant part in our everyday lives. Indeed, understanding the effects of what, when, how and why people consume is essential to understanding a great deal about humanity. Consumer psychology explores how perceptions, attitudes, beliefs, and emotions influence how people buy, and their relationships with the goods and services that they purchase.
Synopsis
On successful completion of this minicourse, students should be able to evaluate and analyse individual consumer buyer behaviour and apply technical knowledge of buyer behaviour concepts including: analysis of influences on perception and how this applies to consumer behaviour; understand the role of motivation, emotion and personality in purchasing and consumption, understand concepts of consumer attitudes to consumer behaviour; evaluate individual consumer buyer behaviour and analyse the influence of marketing on consumer decision making.
Please be advised that this minicourse is made up of four parts please see MKT8001 for the full course specification.
Objectives
On successful completion of this course students should be able to:
- evaluate and analyse individual consumer buyer behaviour and apply technical knowledge of buyer behaviour concepts (MKT8001 LO3).
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | Perceptions | 25.00 |
| 2. | Attitudes | 25.00 |
| 3. | Learning | 25.00 |
| 4. | Behaviour | 25.00 |
Text and materials required to be purchased or accessed
ALL textbooks and materials available to be purchased can be sourced from (unless otherwise stated). (https://omnia.usq.edu.au/textbooks/?year=2020&sem=01&subject1=UMK8011)
Please for alternative purchase options from USQ Bookshop. (https://omnia.usq.edu.au/info/contact/)
Reference materials
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(from Cornell ¾«¶«´«Ã½app, School of Hospitality Administration site: (Links to an external site.).)
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(Retrieved from (Links to an external site.).)
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(Simons, D. The Monkey Business Illusion (2010).)
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Student workload expectations
| Activity | Hours |
|---|---|
| Assessments | 10.00 |
| Directed ¾«¶«´«Ã½app | 30.00 |
Assessment details
| Description | Marks out of | Wtg (%) | Due Date | Notes |
|---|---|---|---|---|
| Assessment 1 | 50 | 100 | 20 Apr 2020 | (see note 1) |
Notes
- The assessment for this minicourse is due 4 weeks after teaching concludes. Students have access to the learning platform for a total of 11 weeks.
Important assessment information
-
Attendance requirements:
There are no attendance requirements for this course. However, it is the students’ responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration. -
Requirements for students to complete each assessment item satisfactorily:
To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks for that item. Depending upon the requirements in Statement 4 below, students may not have to satisfactorily complete each assessment item to receive a passing grade in this course. -
Penalties for late submission of required work:
Students should refer to the Assessment Procedure (point 4.2.4) -
Requirements for student to be awarded a passing grade in the course:
To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course. -
Method used to combine assessment results to attain final grade:
The final grade for the full course will be assigned on the basis of the aggregate of the weighted marks obtained for each mapped minicourse, once all assessments have been successfully undertaken. -
Examination information:
There is no examination in this course. -
Examination period when Deferred/Supplementary examinations will be held:
There is no examination in this course, there will be no deferred or supplementary examinations. -
¾«¶«´«Ã½app Student Policies:
Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene ¾«¶«´«Ã½app policies and practices. These policies can be found at .
Assessment notes
-
Referencing in assignments must comply with the Harvard (AGPS) referencing system. This system should be used by students to format details of the information sources they have cited in their work. The Harvard (APGS) style to be used is defined by the USQ library’s referencing guide. This guide can be found at .
Evaluation and benchmarking
internal USQ accreditation/reaccreditation processes which include (i) stringent standards in the independent accreditation of its academic programs, (ii) close integration between business and academic planning, and (iii) regular and rigorous review.
Other requirements
-
There are 4 minicourses at 0.25 credit point that map to 1 full course. To receive credit for this minicourse into the full course, students must successfully pass the assessment. Once all 4 mapped minicourses have been successfully completed, a credit into the full course applies.