| Semester 3, 2020 Online | |
| Short Description: | Creating Credible Content |
| Units : | 0.25 |
| Faculty or Section : | Faculty of Business, Education, Law and Arts |
| School or Department : | School of Humanities & Communication |
| Student contribution band : | Band 1 |
| ASCED code : | 100700 - Communication & Media Studies |
| Grading basis : | Graded |
Requisites
Enrolment is not permitted if PCM5000 has been previously completed
Rationale
With the exponential increase in the amount of information available, creating content that is based on reliable and valid sources is critical to build trust and credibility in the market. Incorrect facts, misquoting someone, or utilising clearly biased information undermines your message. This minicourse aims to build awareness of the importance of sourcing high quality, credible content for your role as a communications professional. The coursework aims to engage you in the critical evaluation of a variety of sources to determine their credibility, and the development of skills in sourcing information from key sources, including interviewees, and approaching your role as a communicator ethically.
Synopsis
The intent of this minicourse is to build students awareness of the importance of sourcing high quality, credible content for their role as a communications professional. The coursework aims to engage students in the critical evaluation of a variety of sources to determine their credibility, and the development of skills in sourcing information from key sources, including interviewees, and approaching their role as a communicator ethically.
Please be advised that this minicourse is made up of four parts please see PCM5000 for the full course specification.
Objectives
On successful completion of this course students should be able to:
- apply professional research and communication skills to evaluate the veracity of a range of sources to produce credible content;
- apply ethical and professional decision making skills to create and manage communication across various contexts.
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | Researching Credible Content | 25.00 |
| 2. | Using reliable resources | 25.00 |
| 3. | Ethical and professional decision making | 25.00 |
| 4. | Interviewing skills | 25.00 |
Text and materials required to be purchased or accessed
ALL textbooks and materials available to be purchased can be sourced from (unless otherwise stated). (https://omnia.usq.edu.au/textbooks/?year=2020&sem=03&subject1=UPC5013)
Please for alternative purchase options from USQ Bookshop. (https://omnia.usq.edu.au/info/contact/)
Reference materials
(Retrieved from .)
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(pp. 48-61.)
Student workload expectations
| Activity | Hours |
|---|---|
| Assessments | 10.00 |
| Directed 精东传媒app | 30.00 |
Assessment details
| Description | Marks out of | Wtg (%) | Due Date | Notes |
|---|---|---|---|---|
| Assessment 1 | 50 | 100 | 11 Jan 2021 | (see note 1) |
Notes
- The assessment for this minicourse is due 4 weeks after teaching concludes. Students have access to the learning platform for a total of 11 weeks.
Important assessment information
-
Attendance requirements:
There are no attendance requirements for this course. However, it is the students鈥� responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration. -
Requirements for students to complete each assessment item satisfactorily:
To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks for that item. Depending upon the requirements in Statement 4 below, students may not have to satisfactorily complete each assessment item to receive a passing grade in this course. -
Penalties for late submission of required work:
Students should refer to the Assessment Procedure (point 4.2.4) -
Requirements for student to be awarded a passing grade in the course:
To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course. -
Method used to combine assessment results to attain final grade:
The final grade for the full course will be assigned on the basis of the aggregate of the weighted marks obtained for each mapped minicourse, once all assessments have been successfully undertaken. -
Examination information:
There is no examination in this course. -
Examination period when Deferred/Supplementary examinations will be held:
There is no examination in this course, there will be no deferred or supplementary examinations. -
精东传媒app Student Policies:
Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene 精东传媒app policies and practices. These policies can be found at .
Assessment notes
-
Referencing in assignments must comply with the Harvard (AGPS) referencing system. This system should be used by students to format details of the information sources they have cited in their work. The Harvard (APGS) style to be used is defined by the USQ library鈥檚 referencing guide. This guide can be found at .
Evaluation and benchmarking
internal USQ accreditation/reaccreditation processes which include (i) stringent standards in the independent accreditation of its academic programs, (ii) close integration between business and academic planning, and (iii) regular and rigorous review.
Other requirements
-
There are 4 minicourses at 0.25 credit point that map to 1 full course. To receive credit for this minicourse into the full course, students must successfully pass the assessment. Once all 4 mapped minicourses have been successfully completed, a credit into the full course applies.