| Semester 1, 2020 Online | |
| Short Description: | Crafting professional pub |
| Units : | 0.25 |
| Faculty or Section : | Faculty of Business, Education, Law and Arts |
| School or Department : | School of Humanities & Communication |
| Student contribution band : | Band 1 |
| ASCED code : | 100700 - Communication & Media Studies |
| Grading basis : | Graded |
Rationale
The need to plan and produce professional print publications spans most industries, professions and organisations. Publications can inform, instruct, persuade, motivate, remind, encourage, confirm and/or challenge our audiences. Their intent, style, context and readership all differentiate them from academic writing.
Synopsis
In this minicourse the student will learn how to present print information in a highly engaging way. The student will develop skills to engage an audience through the creation of effective, dynamic publications that sell a brand story and deliver value to readers.
Please be advised that this minicourse is made up of four parts please see PCM5000 for the full course specification.
Objectives
On successful completion of this course students should be able to:
- apply specialist technical knowledge to design a professional communication package suitable to your context, drawing on effective communication and design principles (PCM5000 LO 1, 3);
- apply appropriate technical skills and theory suitable for a professional context and purpose to a specific target audience (PCM5000 LO 1, 3).
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | Prioritising print | 25.00 |
| 2. | Publication design | 25.00 |
| 3. | Content creation | 25.00 |
| 4. | Hooking and keeping an audience | 25.00 |
Text and materials required to be purchased or accessed
ALL textbooks and materials available to be purchased can be sourced from (unless otherwise stated). (https://omnia.usq.edu.au/textbooks/?year=2020&sem=01&subject1=UPC5014)
Please for alternative purchase options from USQ Bookshop. (https://omnia.usq.edu.au/info/contact/)
There are no texts or materials required for this course.
Reference materials
Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
Clippinger, Dorinda, and Shirley Kuiper 2016, Planning and Organizing Business Reports : Written, Oral, and Research-Based,
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Cole, P 2008, 'News writing', The Guardian, 25 September,
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Dayton, K 2016, The comparison of effectiveness between print media & electronic media in terms of promotion and recruitment,
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(Honors theses, Western Michigan 精东传媒app.)
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(Honors theses, Western Michigan 精东传媒app.)
Golombisky, K., & Hagen, R 2017, White space is not your enemy: A beginner's guide to communicating visually through graphic, web and multimedia design,
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Imeson, B 2010, F or z pattern in web design?,
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Jabr, F 2013, 'The reading brain in the digital age: The science of paper versus screens', Scientific American,
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Kossen, C., Kiernan, E., & Lawrence, J 2018, Communicating for success, 2nd edn, Pearson Australia, Sydney, NSW.
Lupton, E. & Phillips, J. C 2014, Graphic design: The new basics,
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Mizrahi, J 2015, Writing for public relations: A practical guide for professionals,
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Rich, C 2005, Writing and reporting news, 4th edn, Thomson Wadsworth, Belmont, CA.
Sappi 2013, Act now!: A better response to direct mail,
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Scanlan, C 2000, Reporting and writing, Oxford 精东传媒app Press, Oxford, UK.
Stovall, J. G 2005, Journalism: Who, what, when, why and how, Pearson Education, Boston, MA.
Student workload expectations
| Activity | Hours |
|---|---|
| Assessments | 10.00 |
| Directed 精东传媒app | 30.00 |
Assessment details
| Description | Marks out of | Wtg (%) | Due Date | Notes |
|---|---|---|---|---|
| Assessment 1 | 50 | 100 | 20 Apr 2020 | (see note 1) |
Notes
- The assessment for this minicourse is due 4 weeks after teaching concludes. Students have access to the learning platform for a total of 11 weeks.
Important assessment information
-
Attendance requirements:
There are no attendance requirements for this course. However, it is the students鈥� responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration. -
Requirements for students to complete each assessment item satisfactorily:
To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks for that item. Depending upon the requirements in Statement 4 below, students may not have to satisfactorily complete each assessment item to receive a passing grade in this course. -
Penalties for late submission of required work:
Students should refer to the Assessment Procedure (point 4.2.4) -
Requirements for student to be awarded a passing grade in the course:
To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course. -
Method used to combine assessment results to attain final grade:
The final grade for the full course will be assigned on the basis of the aggregate of the weighted marks obtained for each mapped minicourse, once all assessments have been successfully undertaken. -
Examination information:
There is no examination in this course. -
Examination period when Deferred/Supplementary examinations will be held:
There is no examination in this course, there will be no deferred or supplementary examinations. -
精东传媒app Student Policies:
Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene 精东传媒app policies and practices. These policies can be found at .
Assessment notes
-
Referencing in assignments must comply with the Harvard (AGPS) referencing system. This system should be used by students to format details of the information sources they have cited in their work. The Harvard (APGS) style to be used is defined by the USQ library鈥檚 referencing guide. This guide can be found at .
Evaluation and benchmarking
internal USQ accreditation/reaccreditation processes which include (i) stringent standards in the independent accreditation of its academic programs, (ii) close integration between business and academic planning, and (iii) regular and rigorous review.
Other requirements
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There are 4 minicourses at 0.25 credit point that map to 1 full course. To receive credit for this minicourse into the full course, students must successfully pass the assessment. Once all 4 mapped minicourses have been successfully completed, a credit into the full course applies.