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ADV3000 Advertising Campaign Planning and Management

Semester 1, 2022 Online
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Grading basis : Graded
Course fee schedule : /current-students/administration/fees/fee-schedules

Staffing

Examiner:

Overview

This is a third-year level course in the Advertising major. In introducing higher level advertising practice, this course equips students with knowledge and skills in developing a complete advertising campaign. The aim of this course is to build competence in planning, implementing and evaluating advertising campaigns. These skills form key practices in industry whether for a corporation, government agency, not-for-profit organisation or social cause.

Students will develop their understanding of addressing key audiences, managing campaign budgets, and structuring campaigns for timeliness and efficacy. Through engagements with theory and case studies, students will develop their own campaign strategies and be invited to critically reflect upon them. Students will plan their own campaign which may be for a corporation, government agency or not-for-profit organisation.

Course learning outcomes

On successful completion of this course students should be able to:

  1. demonstrate and explain an holistic approach to the elements in a campaign;
  2. appraise and manage campaign restraints such as budgets and time;
  3. develop and implement strategies for successful advertising campaigns;
  4. design evaluation strategies for advertising campaigns.

Topics

Description Weighting(%)
1. Advertising objectives 20.00
2. Elements of a campaign 20.00
3. Strategic planner 40.00
4. Evaluating campaigns 20.00

Text and materials required to be purchased or accessed

There are no texts or materials required for this course.

Student workload expectations

To do well in this subject, students are expected to commit approximately 10 hours per week including class contact hours, independent study, and all assessment tasks. If you are undertaking additional activities, which may include placements and residential schools, the weekly workload hours may vary.

Assessment details

Description Weighting (%)
Report 1 30
Report 2 30
Practical 40
Date printed 10 February 2023