| Semester 1, 2022 Online | |
| Units : | 1 |
| Faculty or Section : | Faculty of Business, Education, Law and Arts |
| School or Department : | School of Humanities & Communication |
| Grading basis : | Graded |
| Course fee schedule : | /current-students/administration/fees/fee-schedules |
Staffing
Examiner:
Overview
This is a third-year level course in the Advertising major. In introducing higher level advertising practice, this course equips students with knowledge and skills in developing a complete advertising campaign. The aim of this course is to build competence in planning, implementing and evaluating advertising campaigns. These skills form key practices in industry whether for a corporation, government agency, not-for-profit organisation or social cause.
Students will develop their understanding of addressing key audiences, managing campaign budgets, and structuring campaigns for timeliness and efficacy. Through engagements with theory and case studies, students will develop their own campaign strategies and be invited to critically reflect upon them. Students will plan their own campaign which may be for a corporation, government agency or not-for-profit organisation.
Course learning outcomes
On successful completion of this course students should be able to:
- demonstrate and explain an holistic approach to the elements in a campaign;
- appraise and manage campaign restraints such as budgets and time;
- develop and implement strategies for successful advertising campaigns;
- design evaluation strategies for advertising campaigns.
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | Advertising objectives | 20.00 |
| 2. | Elements of a campaign | 20.00 |
| 3. | Strategic planner | 40.00 |
| 4. | Evaluating campaigns | 20.00 |
Text and materials required to be purchased or accessed
Student workload expectations
To do well in this subject, students are expected to commit approximately 10 hours per week including class contact hours, independent study, and all assessment tasks. If you are undertaking additional activities, which may include placements and residential schools, the weekly workload hours may vary.
Assessment details
| Description | Weighting (%) |
|---|---|
| Report 1 | 30 |
| Report 2 | 30 |
| Practical | 40 |