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CIS1101 Business Online

Semester 3, 2022 Online
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Business
Grading basis : Graded
Course fee schedule : /current-students/administration/fees/fee-schedules

Staffing

Examiner:

Overview

Many businesses are developing an online presence facilitated by the increasing capabilities of global digital networks (the Internet and the World Wide Web) and in some instances compelled by consumers’ growing acceptance of the online marketplace. Many new businesses opt to have an online presence only. While setting up a business presence online is relatively easy, to plan, develop and maintain an effective business online many issues need to be addressed and some potential traps avoided. This course allows you to develop an understanding of the required technology infrastructure, ecommerce software, security issues, business revenue models, effective online promotion and advertising, use of social networking, online auctions, business-to-business activities, legal, ethical and tax issues, as well as ecommerce payment systems.

This course provides the student with the essential elements pertaining to the conduct of business online together with its implications upon the commercial environment. The course will introduce students to the various business models that are used within electronic commerce, technology concepts, identify marketing issues, and discuss various ethical issues associated with electronic commerce. Students will also obtain an understanding of payments systems, security and legal issues, government policies, mobile commerce and other future trends relating to electronic commerce. Students enrolling in this course must have IBM or IBM compatible hardware and software and must have access to the Internet. Formerly ELC1101.

Course learning outcomes

On successful completion of this course, students should be able to:

  1. develop an understanding of domain knowledge about a range of issues relating to electronic commerce;
  2. analyse and advise stakeholders about technical requirements for specific business contexts;
  3. demonstrate the capacity to communicate clearly with stakeholders a range of professional and ethical options that should be considered by a business in an online environment;
  4. communicate the implementation of electronic commerce systems to both technical and non-technical audiences within a business context.

Topics

Description Weighting(%)
1. Introduction to electronic commerce 10.00
2. Selling and marketing on the Web 10.00
3. Business to business, social networking, mobile commence and auctions 20.00
4. Web server basics and electronic commerce software 20.00
5. Electronic commerce security, payments systems and ethical practices 20.00
6. Electronic commerce implementation 20.00

Text and materials required to be purchased or accessed

Schneider, GP 2016, Electronic commerce, 12th edn, Course Technology Cengage Learning, Boston, Massachusetts.

Student workload expectations

To do well in this subject, students are expected to commit approximately 10 hours per week including class contact hours, independent study, and all assessment tasks. If you are undertaking additional activities, which may include placements and residential schools, the weekly workload hours may vary.

Assessment details

Approach Type Description Group
Assessment
Weighting (%) Course learning outcomes
Assignments Written Quiz No 10 1
Assignments Written Planning document No 15 1,2
Assignments Practical Practical No 25 1,3,4
Examinations Non-invigilated Time limited online examinatn No 50 1,2,3,4
Date printed 10 February 2023