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This course provides a complementary role within Communication and Media Studies major, synthesising a variety of theoretical approaches and linking them to industrial practice and cultures of everyday life. This course has relevance to those professions in the knowledge and cultural industries.

This course discusses the relations between the culture industries and everyday life, and explores the relations between the economic and the cultural. Cultural goods and services such as media products, marketing/advertising and consumer products will be discussed along with audiences and markets within a globalised context. This course provides ways of critically engaging with the culture industries that may be useful to both consumers and professionals.

On successful completion of this course students will be able to:

1. demonstrate knowledge of relevant theoretical knowledge in communication and media studies;
2. demonstrate knowledge of selected cultural industries and their relationship to consumers;
3. examine the role of the audience, and how that may be understood;
4. demonstrate appropriate academic and professional literacy skills.