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MGT3010 Business Strategy in a Global Environment

Semester 1, 2022 Online
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Business
Grading basis : Graded
Course fee schedule : /current-students/administration/fees/fee-schedules

Staffing

Examiner:

Requisites

Enrolment is not permitted in MGT3010 if MKT3002 has been previously completed.

Overview

Organisations in the 21st century face the ever increasing forces of a globalised economy. This brings with it continual change and competitive challenges. Organisations must adopt effective strategies in the deployment of its resources to achieve sustained higher-than-average returns in a globalised world that is more often complex, uncertain and difficult to predict. The importance of business strategy in developing organisational capabilities should not be undervalued as globalisation and the technological revolution have created a new environment with both challenges and opportunities.

This course provides both a traditional and contemporary study of business strategy by using important traditional analytic tools in the analysis of organisations facing the modern-day challenges of a globalised world. Much of this course will focus on decision making from a strategic management viewpoint and students will develop skills to use a systematic approach to conducting environmental analyses, strategy formulation, strategy implementation and strategy evaluation. The study of business strategy should be seen as the capstone of a professional business education. Since this is an integrative course which draws on prior subject areas, it is advisable that students complete this course in the final year of their study.

Course learning outcomes

On successful completion of this course students should be able to:

  1. examine the literature concerning the external and internal environmental factors to formulate business strategy at multiple levels consistent with organisational vision and mission;
  2. critically analyse a business strategy with the view to providing advice to an interested stakeholder on the strategy's value towards influencing longer term competitive advantage;
  3. appraise strategic control mechanisms utilised in the governance and management of organisations;
  4. work independently to research, examine and evaluate ideas from a variety of sources for the purpose of creating a project to fulfil the requirements of a written assignment.

Topics

Description Weighting(%)
1. The internal and external environment for setting strategy 30.00
2. Levels of strategy 40.00
3. Strategy implementation and evaluation 30.00

Text and materials required to be purchased or accessed

Hanson, D, Backhouse, K, Leaney, D, Hitt, M, Ireland, R & Hoskisson, R 2022, Strategic management: competitiveness & globalisation, 7th Asia-Pacific edn, Cengage Learning Australia, Melbourne, Victoria.

Student workload expectations

To do well in this subject, students are expected to commit approximately 10 hours per week including class contact hours, independent study, and all assessment tasks. If you are undertaking additional activities, which may include placements and residential schools, the weekly workload hours may vary.

Assessment details

Description Weighting (%)
ASSESSMENT 1 - Case 精东传媒app 45
ASSESSMENT 2 - Online Quiz 10
TAKE HOME EXAMINATION 45
Date printed 10 February 2023