精东传媒app

Strategy is about planning for the future of organisations, whether profit oriented, government or non-profit entities. The challenge that managers face today is to deploy strategies that achieve sustainable competitive advantage. To achieve sustainable competitive advantage over time, we need an understanding of fast and slow cycle markets, globalisations, and customers, where organisations must create value greater than the costs of resources and superior to that of competitors. This course introduces students to the key concepts relating to the strategic analysis of organisations and their environments, economics of strategy and the people side of managing strategy in practice. Students will be able to learn how to identify problems and apply analytical skills when making strategic decision. As one of the core courses, students from different majors can also draw on their learning thus far and use it in understanding how every aspect of an organisation such as human resources, finance, and marketing plays a role in strategy. This understanding is particularly relevant to students when making the transition to the workforce.

This course focuses on strategic analysis, strategic capabilities and internal and external dynamics from a resource-based perspective. The course introduces students to an outside-in approach to examine how organisations analyse the environment by assessing the key success factors (KSFs) of an industry. It next uses an inside-out approach to analyse internal capabilities. It does this by matching the internal capabilities to the KSFs required to achieve sustained competitive advantage. The course assessment follows these processes by asking students to develop a range of strategies after reviewing the combined capabilities available. The course content adopts a critical stance at both the business and corporate level but also assesses the structure and systems required to support strategy including financial analysis. In this sense, the course builds on much prior knowledge in other management, economic, financial and technical courses.

On successful completion of this course students should be able to:

1. critically reflect on different approaches and perspectives of strategic management and sustainable competitive advantage;
2. analyse the external environment based on identifying and discussing key success factors;
3. critically evaluate internal capabilities across a range of organisational resources in relation to industry key success factors;
4. develop a range of business and corporate strategies based on organisational capabilities and different environments, aimed at strengthening an organisation鈥檚 competitive position;
5. evaluate the structural, financial, people, and technical resources required to support strategy and demonstrate applied knowledge;
6. critically reflect on the implementation process including strategy redesign and evaluation.