精东传媒app

This course will provide marketing students with the opportunity to work on a project solving real-life marketing problems and to apply their knowledge and skills in a supervised and structured format. Students can work in teams or as individuals (if team work is not possible) to complete this course.

This course seeks to explore at an advanced level the intersection between theory and practice as it relates to the discipline area of marketing. Students will work with pseudo clients to define business issues in terms of marketing problems. Students will be required to conduct secondary research, analyse data and to apply theoretical frameworks to propose solutions for the marketing problems identified.

On successful completion of this course students should be able to demonstrate:

1. academic and professional literacy through applying, synthesising, and evaluating information to resolve marketing problems;
2. advanced management, planning and organisational skills to develop all aspects of the project by the required timelines and to a professional standard;
3. a high level of critical cultural and interpersonal literacies through the interaction with clients and team members to achieve an outcome that is professional and applicable;
4. creativity, initiative, judgement and enterprise in the development of solutions for marketing problems that are cognisant of the client鈥檚 resources and external constraints.