精东传媒app

The ability to communicate clearly, consistently, and in an engaging way with audiences is highly valued across a range of industries. The foundation of effective communication is the development of knowledge and skills in how to research, write and present information to particular audiences. This course provides students with the opportunity to develop competencies in how to identify appropriate types of content for audiences, and how to research and write accurate, relevant, and engaging editorial for the same.

Students in this course are introduced to the foundational skills of effective content creation including writing engaging text, maintaining audience interest, creating short- and long-form editorial, and sourcing and researching information. The course will seek to help students recognise reliable information and apply critical-thinking skills to act on such information. Students will demonstrate professional practice by assessing and applying methods, concepts, techniques and theories to professional communication contexts.

On successful completion of this course students should be able to:

1. identify and obtain credible and relevant information, and incorporate this into content using ethical and professional decision-making;
2. plan, research and write engaging content that complies with different professional formats;
3. communicate accurately using professional communications conventions and appropriate technology;
4. manage their professional practice by locating sources, completing tasks, and submitting assessments by the given deadlines;
5. apply professional and academic literacy skills through analysis and application of content.