| Semester 1, 2022 Online | |
| Units : | 1 |
| Faculty or Section : | Faculty of Business, Education, Law and Arts |
| School or Department : | School of Humanities & Communication |
| Grading basis : | Graded |
| Course fee schedule : | /current-students/administration/fees/fee-schedules |
Staffing
Examiner:
Overview
Rapid development in communications technologies, the decentralisation of audiences, and changing audience expectations all present significant challenges to professionals who need to communicate their ideas with clarity and simplicity. This course helps students develop competency and skills in identifying and analysing audiences, and provides opportunity for students to improve their communications with current, new and emerging audiences across a range of different publication platforms.
Students in this course develop competency and skills in identifying and analysing audiences. They are provided with opportunities to improve their professional communications with technical and non-technical audiences, and to tailor their professional content to a range of different publication platforms. An important aspect of this course is students' development of knowledge related to audience demographics, size, and attitudes, and the ethical use of this information in specific professional contexts.
Course learning outcomes
On successful completion of this course students should be able to:
- identify and examine different modes of communication;
- produce high-quality content in different professional formats for various publication platforms;
- analyse a range of different audiences via different communication contexts;
- identify and incorporate communication practices to sustainably engage with current, new and emerging audiences.
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | Professional communication conventions | 15.00 |
| 2. | Audience data and analysis | 35.00 |
| 3. | Reading and understanding demographics | 25.00 |
| 4. | Engaging research and audience analysis | 25.00 |
Text and materials required to be purchased or accessed
Student workload expectations
To do well in this subject, students are expected to commit approximately 10 hours per week including class contact hours, independent study, and all assessment tasks. If you are undertaking additional activities, which may include placements and residential schools, the weekly workload hours may vary.
Assessment details
| Description | Weighting (%) |
|---|---|
| PROPOSAL AND ANALYSIS | 20 |
| PROPOSAL AND ANALYSIS | 30 |
| PROJECT | 50 |