| Semester 2, 2022 Online | |
| Units : | 1 |
| Faculty or Section : | Faculty of Business, Education, Law and Arts |
| School or Department : | School of Humanities & Communication |
| Grading basis : | Graded |
| Course fee schedule : | /current-students/administration/fees/fee-schedules |
Staffing
Examiner:
Overview
Managers and professionals in profit, non-profit and public sector organisations have to deal with unprecedented complexity in the face of rapid and continuous economic, political and technological change. Effective and ethical functioning and proficiency requires depth of knowledge and related skills to be able to balance a range of contested and competing imperatives for productivity, competitiveness, co-operation, social responsibility and stakeholder demands. This course provides students preparing to enter professional contexts with advanced conceptual frameworks for analysing the internal and external social and cultural factors that shape organisational communication dynamics and culture.
Students in this course are required to use a range of public relations perspectives and knowledge to critically examine the changing nature of organisations and structuring. Through public relations paradigms including profit capital, students will analyse diverse concepts such as public interest, social good, corporate responsibility, accountability and sustainability. Students will also examine public relations processes and initiatives to assist in analysing and managing work and career issues, and challenges.
Course learning outcomes
On successful completion of this course students should be able to:
- critically evaluate key conceptual paradigm frameworks underlying organisational management, culture and communication;
- apply a range of practical and conceptual skills for the strategic management of organisational communication and culture;
- analyse ways in which communication processes can be used to facilitate teamwork planning and policy development for organisations;
- apply the skills of ethical research and enquiry to find appropriate sources and adhere to norms of academic integrity;
- draw on a range of communication skills for managing workplace and career, issues and challenges;
- apply knowledge to critically examine corporate social responsibility, ethical concepts and principles, and to analyse debates in relation to balancing competing demands.
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | Conceptual frameworks and perspectives on organisational communication and culture | 20.00 |
| 2. | Approaches to organisational management and communication | 20.00 |
| 3. | Ethical planning and policy development for organisations | 20.00 |
| 4. | Communication skills and professionalism in public service, not-for-profit, social service and community organisations | 20.00 |
| 5. | Communication skills and strategies for managing work and career, and associated challenges and stressors | 20.00 |
Text and materials required to be purchased or accessed
Student workload expectations
To do well in this subject, students are expected to commit approximately 10 hours per week including class contact hours, independent study, and all assessment tasks. If you are undertaking additional activities, which may include placements and residential schools, the weekly workload hours may vary.
Assessment details
| Description | Group Assessment |
Weighting (%) | Course learning outcomes |
|---|---|---|---|
| Journal 1 | No | 20 | 1,3,4,6 |
| Journal 2 | No | 30 | 1,3,4,6 |
| Practical | No | 50 | 1,2,3,5 |