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PUB5005 Book Design and Production Management

Semester 2, 2022 Online
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Creative Arts
Grading basis : Graded
Course fee schedule : /current-students/administration/fees/fee-schedules

Staffing

Examiner: Pema Duddul

Requisites

Pre-requisite: PUB5004

Overview

This course examines the book design and production processes of contemporary publishing. Using step-by-step project-based stages, students will develop a publication proposal and undertake detailed development work on one of two hypothetical publishing scenarios. The first is a traditional print publishing proposal with parallel digital publication as an option. The second scenario is an enhanced eBook proposal, which incorporates text, video, audio and images in an eBook format. Both proposals feature design, risk management, legal issues and budgeting This course builds on the topics covered in the Graduate Certificate in Editing and Publishing (PUB5001–5004) and extends their relevance to modern industry developments.

This course provides the framework to assist you in understanding the processes involved in book production commissioning/acquisition, designing, producing and marketing/promoting books. The course aims to provide you with the knowledge and skills to prepare a publishing proposal, negotiate a contract/letter of agreement, cost the book to ensure that the project is financially viable, work with design and production personnel and liaise with relevant sales and marketing personnel in the development of appropriate marketing strategies to promote the book. The focus will be on the problem-solving and decision-making processes required at each of the editorial, design, production and marketing stages.

Course learning outcomes

On successful completion of this course students should be able to:

  1. identify, examine and discuss the tasks and processes involved in evaluating and commissioning a manuscript for print and digital publication, including design;
  2. identify, analyse and discuss legal and ethical issues associated with publishing projects;
  3. identify, examine and discuss publishing production processes, the interdependencies between the editorial, design and manufacturing stages and the people involved in producing books and magazines;
  4. prepare publishing production documents including proposals, design briefs, production plans and schedules, costings, letters of agreement and contracts and specifications for designers, illustrators and printers.

Topics

Description Weighting(%)
1. Publishing production stages and planning 15.00
2. The interdependencies between the editorial, design and manufacturing and marketing stages 10.00
3. Publishing personnel: roles and tasks 10.00
4. Evaluating and commissioning a manuscript for publication 10.00
5. The publishing proposal 15.00
6. Legal and financial issues and agreements 10.00
7. 1. Book design principles and practices 15.00
8. The production schedule and book design brief 15.00

Text and materials required to be purchased or accessed

Commonwealth of Australia 2002, Style manual: for authors, editors and printers, 6th edn, John Wiley & Sons Aust Ltd, Brisbane, QLD.
(Available online: .)
Guthrie, R 2011, Publishing: principles and practice, Sage Publications Limited, London.

Student workload expectations

To do well in this subject, students are expected to commit approximately 10 hours per week including class contact hours, independent study, and all assessment tasks. If you are undertaking additional activities, which may include placements and residential schools, the weekly workload hours may vary.

Assessment details

Approach Type Description Group
Assessment
Weighting (%) Course learning outcomes
Assignments Practical Demonstration No 30 1,3,4
Assignments Written Critique (written) Yes 40 1,2,3,4
Assignments Written Portfolio A1 of 2 No 15 1,2,3,4
Assignments Written Portfolio A2 of 2 No 15 1,2,3,4
Date printed 10 February 2023