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Tourism is a complex phenomenon. It is best understood as a form of a trip, a market, an industry, a set of environmental and social impacts, or is it something else? The tourism industry is closely aligned to the hospitality, leisure, events and travel industries and is an exciting and dynamic area to work in.

This course covers topics which include defining what tourism is and the tourism system. It then reviews the development of tourism and tourist destinations before embarking on examining the tourist product and tourist industry. Where would tourism be without marketing? The course then explores market segmentation and then discusses the economic, socio-cultural and environmental impacts which must be considered when planning for tourism and the sustainability of tourism.

On successful completion of this course students should be able to:

1. define what tourism is and the components that make up the tourism system together with related services;
2. identify the need for sustainable management and marketing of global tourism destinations;
3. identify and appreciate the socio-cultural, economic and environmental impacts of tourism on various stakeholders;
4. differentiate tourists on the basis of geographic, socio-demographic and psychographic variables;
5. appreciate the internal and external nature of influences and motivations on the tourism experience;
6. demonstrate written communication skills by preparing documents/responses of a professional standard, using correct grammar and spelling.