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Planning and development are important features of all tourism operations, from regions and destinations to individual attractions at specific sites, and are critical if the negative impacts of tourism are to be minimised and positive benefits are to be maximised. Tourism operates in a field that requires the integration and cooperation of multiple large and small operations in both public and private sectors. Organisations at local, national and international levels are involved in planning and development for tourism. Planning needs to take a broad scale regional approach but must also acknowledge the specific requirements of particular destinations and sites. It is also critical that all levels of tourism development adopt a sustainable approach which incorporates economic, environmental and sociocultural elements.

This course provides a study of tourism planning and development in different geographic contexts such as the region, destination and site. The course has a strong focus on sustainability and adopts the sustainable approach to tourism planning and development, which integrates economic, environmental and sociocultural concerns. It covers the importance of matching supply and demand, using resources sustainably, and recognizing the various stakeholders such as the local community, different types of tourists, the tourism industry and different levels of government, and considering their perspectives in planning.

On successful completion of this course students should be able to:

1. synthesise theories, concepts and principles of tourism planning and development using sustainability as a key organising construct;
2. evaluate and apply tourism planning and development related theory and principles to diverse case study situations;
3. describe, differentiate and provide ethical solutions to problems associated with tourism planning and development at regional, destination and site levels;
4. use initiative, creativity and judgement in applying appropriate visitor management techniques for tourism developments;
5. think critically in gathering relevant information from a range of credible sources to develop logical, self-structured arguments;
6. communicate creatively and effectively (taking into consideration cultural diversity and sustainability) using both traditional written and digital format.