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The event industry is a dynamic and ever changing industry that requires proactive, forward thinking people to work within its field. Events, festivals, meetings and conferences are a multi-billion dollar industry worldwide which generates thousands of jobs. Associated fields are the leisure, hospitality, tourism and travel industries. The course is relevant to students from many different disciplines and many may find this relevant to their work environment or aspirations.

The course looks at the history of events and how it all started. The importance of conceptualizing, planning and staging the event are examined together with the operations and logistics required for it to be a financial and community success. Other topics studied are sponsorship and fundraising, ethics and protocol, risk management, legal issues and finally the staging of the event. This gives you the highlights of what will be covered in this very interesting course which will enable you to meet the practical challenges of this exciting industry. (Formerly TOU2010).

On successful completion of this course students should be able to:

1. examine the nature of the event industry in a number of settings, including emerging local and international destinations;
2. appraise planning and operational techniques relating to events;
3. analyse and evaluate systems and techniques used to organise events in a variety of settings taking into consideration industry standards and ethical issues;
4. deconstruct an event following the criteria guidelines;
5. demonstrate the ability to prepare documentation/responses of a professional standard, using correct grammar, spelling and referencing (Harvard AGPS);
6. demonstrate effective use of the Internet and various other search techniques for relevant information.