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UMK8011 Consumer Psychology

8W Teaching Period 2, 2022 Online
Units : 0.25
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Business
Grading basis : Graded
Course fee schedule : /current-students/administration/fees/fee-schedules

Requisites

Enrolment is not permitted if MKT8001 has been previously completed

Overview

Consumption plays a significant part in our everyday lives. Indeed, understanding the effects of what, when, how and why people consume is essential to understanding a great deal about humanity. Consumer psychology explores how perceptions, attitudes, beliefs, and emotions influence how people buy, and their relationships with the goods and services that they purchase.

On successful completion of this minicourse, students should be able to evaluate and analyse individual consumer buyer behaviour and apply technical knowledge of buyer behaviour concepts including: analysis of influences on perception and how this applies to consumer behaviour; understand the role of motivation, emotion and personality in purchasing and consumption, understand concepts of consumer attitudes to consumer behaviour; evaluate individual consumer buyer behaviour and analyse the influence of marketing on consumer decision making.

Please be advised that this minicourse is made up of four parts please see MKT8001 for the full course specification.

Course learning outcomes

On successful completion of this course students should be able to:

  1. evaluate and analyse individual consumer buyer behaviour and apply technical knowledge of buyer behaviour concepts (MKT8001 LO3).

Topics

Description Weighting(%)
1. Perceptions 25.00
2. Attitudes 25.00
3. Learning 25.00
4. Behaviour 25.00

Text and materials required to be purchased or accessed

There are no texts or materials required for this course.

Assessment details

Description Weighting (%)
Assessment 1 100
Date printed 10 February 2023