| 8W Teaching Period 2, 2022 Online | |
| Units : | 0.25 |
| Faculty or Section : | Faculty of Business, Education, Law and Arts |
| School or Department : | School of Humanities & Communication |
| Grading basis : | Graded |
| Course fee schedule : | /current-students/administration/fees/fee-schedules |
Requisites
Enrolment is not permitted if PCM5000 has been previously completed
Overview
The need to plan and produce professional print publications spans most industries, professions and organisations. Publications can inform, instruct, persuade, motivate, remind, encourage, confirm and/or challenge our audiences. Their intent, style, context and readership all differentiate them from academic writing.
In this minicourse the student will learn how to present print information in a highly engaging way. The student will develop skills to engage an audience through the creation of effective, dynamic publications that sell a brand story and deliver value to readers.
Please be advised that this minicourse is made up of four parts please see PCM5000 for the full course specification.
Course learning outcomes
On successful completion of this course students should be able to:
- apply specialist technical knowledge to design a professional communication package suitable to your context, drawing on effective communication and design principles (PCM5000 LO 1, 3);
- apply appropriate technical skills and theory suitable for a professional context and purpose to a specific target audience (PCM5000 LO 1, 3).
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | Prioritising print | 25.00 |
| 2. | Publication design | 25.00 |
| 3. | Content creation | 25.00 |
| 4. | Hooking and keeping an audience | 25.00 |
Text and materials required to be purchased or accessed
Assessment details
| Description | Weighting (%) |
|---|---|
| Assessment 1 | 100 |