| Semester 1, 2023 Online | |
| Units : | 1 |
| School or Department : | School of Humanities & Communication |
| Grading basis : | Graded |
| Course fee schedule : | /current-students/administration/fees/fee-schedules |
Staffing
Course Coordinator:
Overview
Advertising is a key instrument of modern society: not only does it drive business growth through marketing, it provides an income stream to deliver free-to-consumer services such as free-to-air television, radio and web-based services. Advertising is also widely employed to communicate important information about social issues such as health, human and animal welfare, and environment. This course examines the role advertising plays in society and introduces key concepts of advertising which provide a foundation for further study
This course is a foundation course in the Advertising major. It introduces students to a broad range of theories associated with advertising and invites them to engage with advertising and its roles through analysis.
Course learning outcomes
On successful completion of this course students should be able to:
- identify and discuss the roles of advertising, and key aspects of advertising research and practice;
- analyse the methods employed by advertising;
- explain advertising鈥檚 integration within a broader campaign;
- apply advertising principles to given problems.
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | Development of advertising | 10.00 |
| 2. | Advertising as communication | 25.00 |
| 3. | Critical analysis of advertising | 25.00 |
| 4. | Effective and efficient advertising | 25.00 |
| 5. | Advertising and brand | 15.00 |
Text and materials required to be purchased or accessed
Student workload expectations
To do well in this subject, students are expected to commit approximately 10 hours per week including class contact hours, independent study, and all assessment tasks. If you are undertaking additional activities, which may include placements and residential schools, the weekly workload hours may vary.
Assessment details
| Description | Group Assessment |
Weighting (%) | Course learning outcomes |
|---|---|---|---|
| Quiz | No | 10 | 1,2 |
| Creative work 1 | No | 25 | 1,4 |
| Critique (written) | No | 25 | 1,2,3 |
| Creative work 2 | No | 40 | 1,2,3,4 |