| Semester 1, 2023 Online | |
| Units : | 1 |
| School or Department : | School of Humanities & Communication |
| Grading basis : | Graded |
| Course fee schedule : | /current-students/administration/fees/fee-schedules |
Staffing
Course Coordinator:
Requisites
Pre-requisite or Co-requisite: ADV1001
Overview
This course provides a vital step in the students鈥� development of their own advertising practices. Here students will engage with a range of communication theories and apply them critically to advertising texts to gain further understanding of effective communication. By analysing advertising, students develop their own competencies which they can then apply in later courses.
This course surveys a range of advertising forms in different media, including audio, visual and narrative video in traditional and digital platforms. Students will develop literacy in these advertising forms through detailed analysis and discussion of advertisements. This course will inform students' future creative practice in advertising communication by developing understanding of the ways in which meaning is conveyed.
Course learning outcomes
On successful completion of this course students should be able to:
- recognise and explain the role of cultural literacy in communication;
- examine, analyse and evaluate advertising texts as communication;
- work independently in developing, examining and adapting ideas, and being responsible for their own personal knowledge in completing the assignments;
- communicate in written English by clearly and logically expressing their ideas supported by evidence of research and critical thinking across a range of media.
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | Culture and communication | 20.00 |
| 2. | Persuasion, language and rhetoric | 10.00 |
| 3. | Narrative structure | 10.00 |
| 4. | Visual literacy, and the principles of effective visual design | 20.00 |
| 5. | Auditory literacy | 10.00 |
| 6. | Analysis of moving images | 30.00 |
Text and materials required to be purchased or accessed
Student workload expectations
To do well in this subject, students are expected to commit approximately 10 hours per week including class contact hours, independent study, and all assessment tasks. If you are undertaking additional activities, which may include placements and residential schools, the weekly workload hours may vary.
Assessment details
| Description | Group Assessment |
Weighting (%) | Course learning outcomes |
|---|---|---|---|
| Essay | No | 20 | 1,2,3 |
| Practical | No | 30 | 1,3,4 |
| Portfolio | No | 50 | 1,2,3,4 |