| Semester 2, 2023 Online | |
| Units : | 1 |
| School or Department : | School of Humanities & Communication |
| Grading basis : | Graded |
| Course fee schedule : | /current-students/administration/fees/fee-schedules |
Staffing
Course Coordinator:
Overview
This course is a key developmental course in the advertising major. This course consolidates learning outcomes of previous courses in the advertising major and commences intensive development on the student鈥檚 own work as professional practitioners.
In this course students apply what they have learnt in previous courses to their own practice as they develop skills and knowledge in writing advertising copy and developing advertising conceptual designs to an industry standard.
Course learning outcomes
On successful completion of this course students should be able to:
- examine and address a client鈥檚 problem or brief;
- write in clear English effective for the purpose of advertising;
- design and communicate the concepts associated with the advertising proposal;
- produce work which meets professional ethical and legal standards of advertising practice.
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | Assessing the brief | 20.00 |
| 2. | Advertising propositions | 20.00 |
| 3. | Copywriting | 30.00 |
| 4. | Conceptual design | 30.00 |
Text and materials required to be purchased or accessed
Student workload expectations
To do well in this subject, students are expected to commit approximately 10 hours per week including class contact hours, independent study, and all assessment tasks. If you are undertaking additional activities, which may include placements and residential schools, the weekly workload hours may vary.
Assessment details
| Description | Group Assessment |
Weighting (%) | Course learning outcomes |
|---|---|---|---|
| Planning document | No | 15 | 1,2 |
| Practical 1 | No | 20 | 1,3,4 |
| Practical 2 | No | 30 | 1,3,4 |
| Portfolio | No | 35 | 1,2,3,4 |