精东传媒app

In the dynamic socio-technical environment in which the aviation industry exists, successful aviation professionals need to build resilience, underpinned by a detailed knowledge of the way aviation businesses operate, as well as the ability to articulate and integrate their ideas. This course introduces and expands on the basic outline of the aviation industry business models through an appropriate blend of theories and examples. The course also focuses on the actual business aspects of the aviation industry at the tactical and strategic level. Although there is no formal prerequisite requirement this course assumes prior knowledge from AVN1101 (Introduction to Aviation).

This course studies the various businesses and business processes that make up the aviation industry. These include the aircraft manufacturers, general aviation, airlines, airports and other sectors of the industry including government agencies and maintenance organisations. You will develop an understanding of the impact that customer service has in increasing aviation revenue by building trust between the company and its passengers. As well as learning about these various businesses, where appropriate you will make site visits or have Aviation business leaders visit campus to example organisations to develop a deeper understanding of the industry. You will also continue your professional development within the industry by investigating and experiencing aspects of the industry such as appropriate dress, bearing, professional attitudes and non-technical skills.

On successful completion of this course, you should be able to:

1. articulate knowledge of the structure, development and current position of the various aviation businesses including key aviation organisations and institutions;
2. articulate the key features of airline competition and aviation economics;
3. analyse and evaluate the strategic, human resource management, customer experience and marketing practices critical to the management and operation of airlines and airports;
4. communicate in writing the key airline planning decisions of fleet management, scheduling, route planning and pricing;
5. utilise elements critical to the management and operation of airports and air traffic control systems.