| Semester 1, 2023 Online | |
| Units : | 1 |
| School or Department : | School of Business |
| Grading basis : | Graded |
| Course fee schedule : | /current-students/administration/fees/fee-schedules |
Staffing
Course Coordinator:
Overview
Many businesses are developing an online presence facilitated by the increasing capabilities of global digital networks (the Internet and the World Wide Web) and in some instances compelled by consumers鈥� growing acceptance of the online marketplace. Many new businesses opt to have an online presence only. While setting up a business presence online is relatively easy, to plan, develop and maintain an effective business online many issues need to be addressed and some potential traps avoided. This course allows you to develop an understanding of the required technology infrastructure, ecommerce software, security issues, business revenue models, effective online promotion and advertising, use of social networking, online auctions, business-to-business activities, legal, ethical and tax issues, as well as ecommerce payment systems.
This course provides the student with the essential elements pertaining to the conduct of business online together with its implications upon the commercial environment. The course will introduce students to the various business models that are used within electronic commerce, technology concepts, identify marketing issues, and discuss various ethical issues associated with electronic commerce. Students will also obtain an understanding of payments systems, security and legal issues, government policies, mobile commerce and other future trends relating to electronic commerce. Students enrolling in this course must have IBM or IBM compatible hardware and software and must have access to the Internet. Formerly ELC1101.
Course learning outcomes
On successful completion of this course, students should be able to:
- develop an understanding of domain knowledge about a range of issues relating to electronic commerce;
- analyse and advise stakeholders about technical requirements for specific business contexts;
- demonstrate the capacity to communicate clearly with stakeholders a range of professional and ethical options that should be considered by a business in an online environment;
- communicate the implementation of electronic commerce systems to both technical and non-technical audiences within a business context.
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | Introduction to electronic commerce | 10.00 |
| 2. | Selling and marketing on the Web | 10.00 |
| 3. | Business to business, social networking, mobile commence and auctions | 20.00 |
| 4. | Web server basics and electronic commerce software | 20.00 |
| 5. | Electronic commerce security, payments systems and ethical practices | 20.00 |
| 6. | Electronic commerce implementation | 20.00 |
Text and materials required to be purchased or accessed
Student workload expectations
To do well in this subject, students are expected to commit approximately 10 hours per week including class contact hours, independent study, and all assessment tasks. If you are undertaking additional activities, which may include placements and residential schools, the weekly workload hours may vary.
Assessment details
| Description | Group Assessment |
Weighting (%) | Course learning outcomes |
|---|---|---|---|
| Quiz | No | 10 | 1 |
| Planning document | No | 15 | 1,2 |
| Practical | No | 25 | 1,3,4 |
| Time limited online examinatn | No | 50 | 1,2,3,4 |