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In today’s visual industries digital media producers are required to use the many different forms of visual and graphic communication and branding, especially in post-production situations and therefore take account of the social contexts and environmental responsibilities of design. Graphic Design and Digital Art Practice introduces students to the skills and practices involved in creating graphic elements for games, film, television, the internet and print. This course combines software learning (Adobe Creative Packages) and research skills in relation to Graphic Design principles to produce practical outcomes for the specific intended media. This course is a prerequisite for FSP2003 Post-Production and VFX.

This course is a foundation level course in the Film program. No prior knowledge of graphic design and digital art practices is required.

This course introduces students to professional graphic skills for digital artists based forms through production-focused learning environments. Through a series of workshops, students should begin to develop a solid awareness of application of processes and practices involved in creating graphic-based assets, from conceptualisation, research and planning to production outcomes and uses, including in the broader visual, cultural and commercial contexts across film, television, internet and print. Students will complete a series of authentic assessment tasks based on industry practice in film making that reflect industry aligned skills and current knowledge. This course is designed to contribute to and compliment other practice outcome courses, in particular FSP2006 Documentary Production and FSP2001 Short Film.

On successful completion of this course students should be able to:

1. Comprehend and apply theoretical aspects used in graphic development as they relate to media forms.
2. Research and critically respond to concepts and processes involved in graphic design in relation to producing industry standard outcomes.
3. Apply technical knowledge and skills for specific professional or creative contexts and purposes.
4. To work independently to produce production quality material that reflects on social, cultural and ethical issues.
5. Plan, problem-solve and make decisions related to professional requirements.