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MGT3004 Creativity, Innovation and Entrepreneurship

Semester 2, 2023 Online
Units : 1
School or Department : School of Business
Grading basis : Graded
Course fee schedule : /current-students/administration/fees/fee-schedules

Staffing

Course Coordinator:

Overview

Leaders and managers in the new world economy need to harness, develop and preserve the capabilities of organisations to innovate and be entrepreneurial. This is because the ability to innovate and be entrepreneurial has become a powerful economic force across the globe and entrepreneurs and small business leaders constitute a significant contributing force to economic activity in general and job creation in particular. Entrepreneurship is not only about new ventures or small business organisations however. Organisations of all sizes and types are required to be more responsive and innovative in order to maintain or improve their competitiveness. Today's leaders and managers have to work deliberately towards establishing organisational environments that can unleash the creative potential and innovative thinking and abilities of all members of the organisation.

Students of this course will be introduced to the challenges accompanying the entrepreneurial revolution. Theoretical and practical perspectives pertaining to creative thinking and behaviour are explored, laying the foundation for further learning about the organisational challenges related to innovation. Students are encouraged to search for ways that creative ideas can be channelled into innovative organisational outcomes, such as `new' value-adding services and/or products as well as other forms of organisational innovation and entrepreneurship such as `intrapreneurship' (corporate entrepreneurship). This course helps students to integrate contemporary theory with practice and the `real world' of entrepreneurship.

Course learning outcomes

On successful completion of this course students should be able to:

  1. examine the nature of entrepreneurship as a process, the role of creativity and innovation in entrepreneurship, and how value is created through the development of the entrepreneurial venture;
  2. critically analyse the skills and attributes of the entrepreneur;
  3. participate as a collaborative member of a task-focused group, as anticipated to occur as part of ongoing learning and in professional practice;
  4. apply creative thinking and judgement to plan and develop a project;
  5. work autonomously to complete written assessments that present knowledge, ideas, proposals, recommendations or advice in a clear and concise manner.

Topics

Description Weighting(%)
1. The need for creativity, innovation and entrepreneurship 20.00
2. Looking for opportunities 20.00
3. Finding resources 20.00
4. Developing the venture 20.00
5. Creating value 20.00

Text and materials required to be purchased or accessed

Bessant, J & Tidd, J 2015, Innovation and entrepreneurship, 3rd edn, Wiley, Hoboken, USA.

Student workload expectations

To do well in this subject, students are expected to commit approximately 10 hours per week including class contact hours, independent study, and all assessment tasks. If you are undertaking additional activities, which may include placements and residential schools, the weekly workload hours may vary.

Assessment details

Approach Type Description Group
Assessment
Weighting (%) Course learning outcomes
Assignments Written Quiz No 10 1
Assignments Written Essay No 40 1,2,4,5
Assignments Written Planning document Yes 50 1,2,3,4,5
Date printed 9 February 2024