| Semester 2, 2023 Online | |
| Units : | 1 |
| School or Department : | School of Humanities & Communication |
| Grading basis : | Graded |
| Course fee schedule : | /current-students/administration/fees/fee-schedules |
Staffing
Course Coordinator:
Overview
Events are one of the most-used public relations tools because of their potential to create face-to-face connections between an enterprise and its stakeholders. Creatively and professionally staged events such as conferences, product launches and fundraisers are important public relations tools for attracting attention and developing solid relationships. This course uses communication, stakeholder and risk theories to guide you in the development of skills in reputation management and the strategic use of events.
In this course, you will approach event planning and delivery as a tool in the public relations discipline. Practitioners have a range of reasons to use events as an effective means to develop relationships and deliver specific outcomes for clients, and in this course you will explore these to help you plan events from conception to delivery, and evaluate their effectiveness. You will also explore risk management and mitigation as you work through the process of planning and delivering an event.
Course learning outcomes
On successful completion of this course students should be able to:
- explain the value of events to public relations programs and campaigns;
- apply theoretical concepts to the human and logistical aspects of event planning and delivery;
- develop an effective event plan and the action plan for its delivery;
- develop an effective event risk management plan;
- work effectively as a team member in planning for an event.
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | Events in PR | 10.00 |
| 2. | Ethics and theory of event planning and delivery | 15.00 |
| 3. | Event planning fundamentals | 45.00 |
| 4. | Event delivery | 15.00 |
| 5. | Event risk management | 15.00 |
Text and materials required to be purchased or accessed
(.)
Student workload expectations
To do well in this subject, students are expected to commit approximately 10 hours per week including class contact hours, independent study, and all assessment tasks. If you are undertaking additional activities, which may include placements and residential schools, the weekly workload hours may vary.
Assessment details
| Description | Group Assessment |
Weighting (%) | Course learning outcomes |
|---|---|---|---|
| Practical | Yes | 20 | 1,2 |
| Planning document A1 of 2 | No | 40 | 2,3,5 |
| Planning document A2 of 2 | No | 40 | 4 |