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This course examines the book design and production processes of contemporary publishing. Using step-by-step project-based stages, students will develop a publication proposal and undertake detailed development work on one of two hypothetical publishing scenarios. The first is a traditional print publishing proposal with parallel digital publication as an option. The second scenario is an enhanced eBook proposal, which incorporates text, video, audio and images in an eBook format. Both proposals feature design, risk management, legal issues and budgeting This course builds on the topics covered in the Graduate Certificate in Editing and Publishing (PUB5001–5004) and extends their relevance to modern industry developments.

This course provides the framework to assist you in understanding the processes involved in book production commissioning/acquisition, designing, producing and marketing/promoting books. The course aims to provide you with the knowledge and skills to prepare a publishing proposal, negotiate a contract/letter of agreement, cost the book to ensure that the project is financially viable, work with design and production personnel and liaise with relevant sales and marketing personnel in the development of appropriate marketing strategies to promote the book. The focus will be on the problem-solving and decision-making processes required at each of the editorial, design, production and marketing stages.

On successful completion of this course students should be able to:

1. identify, examine and discuss the tasks and processes involved in evaluating and commissioning a manuscript for print and digital publication, including design;
2. identify, analyse and discuss legal and ethical issues associated with publishing projects;
3. identify, examine and discuss publishing production processes, the interdependencies between the editorial, design and manufacturing stages and the people involved in producing books and magazines;
4. prepare publishing production documents including proposals, design briefs, production plans and schedules, costings, letters of agreement and contracts and specifications for designers, illustrators and printers.