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It is important for organisations to effectively engage stakeholders, including both internal and external stakeholders. Therefore effective communicate to colleagues, staff and management is important, as well as understanding how to target your ideal clients, sponsors and shareholders.

This minicourse is designed to help the student understand their audiences, including both internal and external stakeholders. It will investigate how to communicate with colleagues, staff and management, as well as how to target ideal clients, sponsors and shareholders. Students will develop a clear understanding on the starting point of communication, and how to adapt their messages to suit their target audience.

Please be advised that this minicourse is made up of four parts please see PCM5000 for the full course specification.

On successful completion of this course students should be able to:

1. evaluate target audiences to create specific communication outcomes (PCM5000 LO1, LO5);
2. apply specialist communication skills to professionally manage effective messages in a variety of context (PCM5000 LO1, LO5).