精东传媒app

With the exponential increase in the amount of information available, creating content that is based on reliable and valid sources is critical to build trust and credibility in the market. Incorrect facts, misquoting someone, or utilising clearly biased information undermines your message. This minicourse aims to build awareness of the importance of sourcing high quality, credible content for your role as a communications professional. The coursework aims to engage you in the critical evaluation of a variety of sources to determine their credibility, and the development of skills in sourcing information from key sources, including interviewees, and approaching your role as a communicator ethically.

The intent of this minicourse is to build students awareness of the importance of sourcing high quality, credible content for their role as a communications professional. The coursework aims to engage students in the critical evaluation of a variety of sources to determine their credibility, and the development of skills in sourcing information from key sources, including interviewees, and approaching their role as a communicator ethically.

Please be advised that this minicourse is made up of four parts please see PCM5000 for the full course specification.

On successful completion of this course students should be able to:

1. apply professional research and communication skills to evaluate the veracity of a range of sources to produce credible content;
2. apply ethical and professional decision making skills to create and manage communication across various contexts.