| Block 4, 2023 Online | |
| Units : | 0.25 |
| School or Department : | School of Humanities & Communication |
| Grading basis : | Graded |
| Course fee schedule : | /current-students/administration/fees/fee-schedules |
Requisites
Enrolment is not permitted if PRL5000 has been previously completed
Overview
While public relations professionals can make it look easy, developing effective key messaging that cuts through is a result of a range of factors, including analysis and careful consideration of the research data on target publics, the changes you want to effect, and identifying the messages that will create this change. This minicourse will lead you through some theoretical frameworks and practices to develop your understanding of these steps.
This minicourse examines the framework that guides change communication campaigns. Students will see the process of synthesising research results to gain insights into how to connect with target publics. This process provides the foundation for a change communication campaign.
Please be advised that this minicourse is made up of four parts please see PRL5000 for the full course specification.
Course learning outcomes
On successful completion of this course students should be able to:
- generate and articulate a public relations campaign leveraging a range of communication tools and encompassing objectives, strategy, tools, implementation schedules and a budget (PRL5000 LO4, LO5).
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | Theory of change communication | 25.00 |
| 2. | Adaption | 25.00 |
| 3. | The goal and objectives | 25.00 |
| 4. | Planning and developing you key message | 25.00 |
Text and materials required to be purchased or accessed
Assessment details
| Description | Group Assessment |
Weighting (%) | Course learning outcomes |
|---|---|---|---|
| Report | No | 100 | 1 |