The current and official versions of the course specifications are available on the web at .
Please consult the web for updates that may occur during the year.
ADV3000 Advertising Campaign Planning and Management
Short Description:
Advertising Campaign Plan Mgmt
Units :
1
Faculty or Section :
Faculty of Business, Education, Law and Arts
School or Department :
School of Humanities & Communication
Student contribution band :
Band 1
ASCED code :
100700 - Communication & Media Studies
Grading basis :
Graded
Synopsis
Students will develop their understanding of addressing key audiences, managing campaign budgets, and structuring campaigns for timeliness and efficacy. Through engagements with theory and case studies, students will develop their own campaign strategies and be invited to critically reflect upon them. Students will plan their own campaign which may be for a corporation, government agency or not-for-profit organisation.
