| Short Description: | Marketing Research |
| Units : | 1 |
| Faculty or Section : | Faculty of Business, Education, Law and Arts |
| School or Department : | School of Management and Enterprise |
| Student contribution band : | Band 3 |
| ASCED code : | 080599 - Sales and Marketing not elsewh |
| Grading basis : | Graded |
Requisites
Pre-requisite: MKT1001
Other requisites
Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at .
Synopsis
An understanding of the research process is important in making business decisions because it enables the decision-maker to be critical of information received. This course takes a practical and applied approach to business research. In this course students will be exposed to different research designs, explore the relationships between research questions and research designs, interpret data and turn raw data into useable, relevant and meaningful management information that can be used to facilitate management decision making.
Course offers
| Semester | Mode | Campus |
|---|---|---|
| Semester 1, 2020 | Online | |
| Semester 2, 2020 | On-campus | Toowoomba |
| Semester 2, 2020 | Online |